AdvertiseMint

JANUARY 16, 2025

Whether your aim is to increase brand awareness, drive traffic to your website, or boost sales, having clear objectives guides your strategy and helps measure success. Important key performance indicators (KPIs) include view-through rates, click-through rates (CTR), and conversion rates.

A/B Testing

Single Grain

AUGUST 2, 2025

Rather than focusing solely on middle-funnel content or bottom-funnel conversion tactics, successful organizations invest heavily in both brand awareness campaigns that secure first-touch attribution and deal-acceleration content that drives final conversions.

Click Through Rate

Single Grain

MAY 12, 2025

Shein leveraged TikTok’s algorithm to deliver highly personalized product videos based on user behavior and preferences, achieving a 45% increase in click-through rates. Contact us to create a marketing and SEO campaign that will increase your brand awareness across all major search platforms.

Marketing

Single Grain

APRIL 22, 2025

First-Click Attribution This model fully credits the first touchpoint in the customer journey. It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. close rate, compared to 1.7%

ROI

Single Grain

APRIL 24, 2025

But, how can brands use this tactic to rank? They can use forum SEO to drive engagement and increase brand awareness. However, they still drive referral traffic and build brand awareness when used strategically. Instead, focus forum SEO around engaging a community. Focus on creating forum content that helps users.

SEO

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” Dig deeper: What do C-level execs think of their GTM strategies?

Machine Learning

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over.

SEO

Single Grain

MAY 12, 2025

According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing

MNTN

FEBRUARY 12, 2025

Heres a breakdown of key performance indicators (KPIs) used to measure success: Goal: Brand Awareness Impressions The total number of times your ad is displayed. Goal: Audience Engagement Click-Through Rate (CTR) The percentage of impressions that result in a click, showing how compelling your ad is.

Advertising

Single Grain

FEBRUARY 20, 2025

Measuring Cold Outreach Success Track the performance of your campaigns using metrics that matter to your campaign, such as: Open rate: The number of recipients who opened your email compared to how many contacts you sent them to. Click-through rate: Recipients who clicked on your CTA link compared to the ones who didn’t.

Agency

Single Grain

AUGUST 11, 2025

Their proprietary growth framework combines advanced paid advertising tactics with conversion rate optimization, customer lifetime value modeling, and multi-channel attribution to ensure every dollar spent generates maximum business impact. What sets Single Grain apart is their metrics-obsessed approach to campaign optimization.

Agency

Single Grain

JANUARY 30, 2025

Brand visibility: Any search that includes branded terms, such as the company’s name. User interactions: Click-through rates, etc. A sites brand identity also plays a role. Provide your own meta tags based on your selling propositions, brand, keywords, and other intent factors.

SEO

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Solution: Map micro-moments across the entire customer journey, including the brand awareness, retention, and loyalty phases. higher engagement with intent-optimized content.

Conversion Rate

Martech

JULY 14, 2025

It’s opinion-led, values storytelling and offers a unique perspective that connects your audience to your brand. Editorial newsletters build brand awareness and create personal connections. But they’re not built for clicks. For editorial newsletters, even click-through rate might be irrelevant.

Real Estate

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. A high click-through rate (CTR), a low CAC, and a high conversion rate are all signs of a healthy conversion funnel. But to get there, you could also consider your customer acquisition cost (CAC).

eCommerce

Single Grain

JULY 28, 2025

Companies in early growth phases may benefit from comprehensive strategies that build foundational authority, while established brands might focus on technical optimization and multi-platform visibility. The integration of AEO with traditional SEO creates synergistic effects.

SEO

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Click-Through Rate (CTR)? Importance of Click-Through Rate Click-through rates indicate how engaging ads are.

Click Through Rate

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please include actions that my digital marketing team can take to reach these goals. Get MarTech!

Brand Awareness

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Nearly 80% said it helped them build credibility with their target audience.

Click Through Rate

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Don’t forget the legal bits.

Marketing

Adtaxi

APRIL 7, 2022

For instance, newer businesses must create brand awareness in addition to driving sales. Without brand awareness, no one will purchase from the business; without sales, the business can’t afford to spend on marketing. With this many variables, there isn’t necessarily a standard way to allocate marketing budgets.

Marketing

illumin

AUGUST 21, 2024

The objectives behind display ads can vary depending on the organization and range from building brand awareness to generating leads or driving traffic to certain web pages or specific landing pages. With this information, you can make changes that improve your acquisition rate, return on ad spend (ROAS), and click-through rate (CTR).

Display Advertising

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Wide audience.

Brand Awareness

Brid.tv

DECEMBER 2, 2022

Key Characteristics: Blend in well with nearby content Less intrusive than other ad formats High click-through rates and engagement Demand for native display ads is on the rise Require more work than other formats. Native video ads are great for building brand awareness. Carousel Ads. Carousel Ad.

Mobile Ads

Spoton Digital Media

AUGUST 21, 2024

Email marketer expert Jay Schwedelson saw email marketing click-through rates drop 25% or more in the month prior to the election. His data from the last election cycle also saw email open rates drop by 2-3% each week in the six weeks leading up to the election.

Marketing

InMobi

OCTOBER 7, 2021

Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. The Results: The campaign reached 770,000 unique users and recorded a video completion rate of 88.7% million unique users The video completion rate was 1.5 The Results: The campaign reached 6.8

Click Through Rate

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. Their ads typically aim at building brand awareness.

Native Advertising

AdvertiseMint

JANUARY 8, 2024

Are you aiming to boost brand awareness, drive website traffic, generate leads, or increase sales? Some Facebook ad metrics to focus on include: Click-through rate: The percentage of people who clicked on your ad after seeing it. purchasing your product) after clicking on your ad.

A/B Testing

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. Influencers with large followings can promote brands and products, leveraging their influence to drive sales and increase brand awareness.

Advertising

MNTN

APRIL 9, 2024

Click-Through Attribution Click-through attribution involves tracking click-through rates on an ad campaign. With this method, you assign credit only for new customers who actively click on your ad and take a specific action, such as purchasing a product or signing up for a demo.

Click Through Rate

Martech

FEBRUARY 20, 2024

Treat it as a part of your brand awareness strategy. Monitor response rates, click-through rates, and conversions to identify what resonates best. An unexpected twist will definitely make your message stand out from the generic ones. Create memorable impact. Show you think differently. Set deadlines.

A/B Testing

AdvertiseMint

SEPTEMBER 22, 2023

The crucial metric to consider is the click-through rate (CTR). CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them. A seamless mobile experience can reduce friction and increase brand awareness and CTR.

Click Through Rate

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. a case study, additional zero-touch tactics/assets, etc.)

Marketing

InMobi

NOVEMBER 17, 2021

The average click-through-rate for video ads is 7.5x higher than display (3). 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.(4) Videos Build More Brand Awareness. Consumers prefer video content.

Retail

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Click-Through Rate (CTR).

CPL