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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising.

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Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. Research done by Spotify shows that Audio ads have 24% higher recall and brand performance than display ads.

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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

As a marketer, you want to build as much awareness for your product as possible. Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values.

CPL 52
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15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

As a marketer, you want to build as much awareness for your product as possible. Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values.

CPL 52
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Looking to Smash Campaign KPIs? There’s an Auction Package for That

PubMatic

Advertisers around the world are familiar with the AIDA framework or the marketing funnel – the four stages a consumer goes through before making a purchase; attention/awareness, interest, desire, action.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more. Calculating the average cost per click is simple.

CPC 56
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Assess Funnel-Stage Strategies to Maximize Marketing Spend

Adtaxi

Does your next campaign need to create awareness, solidify brand loyalty, or generate revenue? For instance, newer businesses must create brand awareness in addition to driving sales. contact us.

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Creative Showcase: Johnson & Johnson

Digital Turbine

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. Through this campaign, the company aimed to regain trust among its consumers and position itself as a safe brand for its Johnson’s Baby care line.

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10 Demand Generation Campaign Strategies That Actually Work

MNTN

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. Here are the top ten demand generation best practices you should be implementing to build brand awareness and capture healthy qualified leads.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. 33% of marketers turn to paid advertising to boost their brand awareness. High engagement rate.

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Do You Have the Right Marketing Budget? Here’s How to Find Out

Spoton Digital Media

As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. There are multiple factors that determine how much a brand should spend -- and even then, those numbers can change over time.

Media 69
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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates.

CPC 52
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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers.

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The Myths and Realities of OTT in APAC

SpotX

OTT’s premium content, full-funnel marketing effectiveness, and brand-safe environment have drawn in advertisers eager to unleash the potential of this high-impact channel and engage hard-to-reach audiences. 4: OTT only works for top-of-funnel branding.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. Pros: More attention, brand awareness and engagement. Accidental clicks inflating a fake high click through rate.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. Product type – Luxury items are those that sell in low volume, so brands can set a high cost and earn significant profit margins. This tactic requires a high volume of leads and strong conversion rates. 1) Click-Through Rate (CTR).

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AWeber Review: Is It Worth It in 2022?

Single Grain

Many marketers and small brands use it for their email marketing campaigns because it’s relatively affordable and it offers the basic automation features that make it a breeze to email newsletters to their customers.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

People want it that way, and so brands are reacting accordingly. The primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement, greater loyalty, and more sales. Two early adopter brands in the U.S.,

Marketing 114
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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Repeat the brand name 2–3 times. The Rise of Digital Audio.

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Drive growth with account-based marketing

Martech

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Specifically: Translate ABM brand awareness from target accounts into website traffic.

MarTech 79
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How to Get Started with Social Media Advertising

Spoton Digital Media

If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place. Click through rate (CTR): 0.9%

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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. Another underutilized way to drive traffic to your brand is working with Search Ad Tiles, also known as Suggestion Tiles. Search ads and brand advertising explained.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. Click here to download it for free right now! So, as you can see, it’s a lot harder to cut through the content noise.

SEO 88
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Examples of Clever Native Ad Campaigns 

SODP

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Native ads or branded content? It’s a landing page users come to after clicking on an ad.

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? You should now be ready to pay up to $3 per ad click. a link click or conversion).

CPC 52
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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

So even though CPMs increased, their customer acquisition cost decreased by 30% in the long run because they had generated enough top of funnel awareness which they were then able to convert into customers. Studio-shot: 97% more effective for brand awareness.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! These units beat the conventional banner ads four times in terms of click-through rates.

Banner 52
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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. These are awareness, consideration, and decision. CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context.

CPL 52
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The most effective ways to advertise your e-commerce business

Banner Flow

If you have a product to sell, you can post a beautiful photo on Instagram, place a simple, elegant call-to-action on there, and target it towards your key demographics through the built in programmatic platform. This is done through placing cookies in the user’s browser.

Banner 52
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What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

Gartner’s 2018 CMO Survey found that marketing budgets actually averaged about 11% of their revenue: Click here to download it for free right now! You might think that a brand new company should spend less on marketing than an established, profitable one. They already have customers, so their marketing isn’t about brand awareness. Click here to download it for free right now! Click here to download it for free right now!

SEO 69
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84 Best Instagram Ad Examples (2021 update)

Karola Karlson

How to find the best Instagram ad examples from TOP brands? However, this ad has taken a couple of steps further, playing with typography and including the brand’s logo. Include your logo in the ad image – It will help to create higher brand awareness at no extra cost.

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. So, in turn, it ensures efficient spending and improves branding.

Cookies 83
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Taboola Review 2022: Advertiser or Publisher? Start Here and Now!

Lemonads

Taboola Review As we’ve already mentioned, Taboola is the world’s largest discovery platform today and it has also been proven to be effective across the buyer journey from increasing awareness to driving online purchases! Our Taboola Review will not be an ordinary review!

CPC 52
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7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Click here to download it for free right now! If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales. During Prime Day 2017, sales for brands off Amazon jumped 30%. Click here to download it for free right now! These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet. Click here to download it for free right now!

Retail 60
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How to Write a Strong SEO Title Tag (with Formulas & Templates!)

Single Grain

We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ). Which are you more willing to click? Click. Include Your Brand Name.

SEO 114
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SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate.

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Native Advertising Headlines: What Can We Improve?

Lemonads

If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. In fact, our goal number one is to get those clicks going and focus on increasing the performance indicators related to conversion, most notably, leads and sales.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). This allows you to encourage more engagement hence lifting your SAR for better brand performance and recall. Broader message, exposure and memorization rate. Good for brands.

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Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

And Spotify advertising is not just for more prominent brands. Hence, Spotify is an excellent platform for brands that are looking to reach younger audiences. Hence, Spotify video ads offer a valuable opportunity for your brand message to be heard by your target audience.

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Amazon Advertising : How to launch your first campaign? (Strategies and tips 2021)

Lemonads

So, let’s jump straight into our easy-to-follow guide before discovering how to set up and launch your first campaign through: Guidelines for a correct advertising campaign Amazon advertising: step by step on how to launch your first campaign! High Star Ratings?

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A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

They take up the entire screen , and the user usually needs to click out of them. Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Each one of us is always in search of those specific “needs” to improve strategies , earning awareness, traffic or in monetizing our own website, so let’s get to it and don’t search further! Taboola is a pay-per-click network where you get paid only for clicks.

CPM 52
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How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97.