InMobi

JANUARY 30, 2022

The brand reached nearly 2 million unique users, with users spending an average of 45 seconds on the ads and an incredible 1 out of 2 users engaging with the entire ad experience. Click here , to learn more about the interactive campaign. The brand also redirected interested users to the Coke2Home page to purchase Sprite products.

CPL 52

CPL Click Through Rate Brand Awareness Advertising 52

Agility Ads

MAY 26, 2022

With more information, it’s easier to tweak and polish your campaign to increase click-through rates by making more accurate and relevant ads. Advertisements can help drive growth and improve brand awareness, but how do you know they’re actually doing that? How Is Mobile Advertising Effectiveness Measured?

CPC 40

CPC CPL Click Through Rate Advertising 40

Lemonads

MAY 30, 2021

For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. CPL Cost-per-lead or CPL is another marketing KPI that’s similar to CPA and CAC, but it deals specifically with leads rather than sales or conversions.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Kevel

MARCH 28, 2022

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Click-Through Rate (CTR).

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

MARCH 19, 2024

Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed. Engagement Rate : For interactive ads, the percentage of users who interacted with the ad beyond just clicking (e.g., hovering, expanding).

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97