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Apple is building a demand-side platform

Digiday

For some time now, Apple has given the impression that it doesn’t like online advertising. The post Apple is building a demand-side platform appeared first on Digiday.

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Demand Side Platform (DSP): What Is It and How Does It Work?

MNTN

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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What is a Demand Side Platform (DSP)?

AdvertiseMint

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. DSPs go beyond just purchasing ad impressions.

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FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Martech Series

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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SmartyAds DSP Continues to Impress on G2 as High Performer for Fall 2023!

Smarty Ads

The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year. Earlier this year, we were honored to earn a similar title of the winter and spring’s high performer,

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DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Martech Series

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .