Martech

FEBRUARY 9, 2022

Cookie deprecation (which, as several speakers pointed out, has already happened across the web) and ever more stringent regulation dominated the day’s discussions. There were a handful of agency marketers and a couple of publishers. “Sitting on the sidelines is probably at your peril,” said Cohen later in the day.

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Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

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Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

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Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. As Stacey Stewart, U.S.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. .

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AdExchanger

DECEMBER 19, 2023

But what does the death of the cookie actually mean for agencies and publishers? States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

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MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

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Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it.

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Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 We’re at a critical juncture as we face the cookieless future, characterized by impending privacy regulations.

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Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

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Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertisers have had quite a long runway to prepare for this pivotal year—so how well prepared are they for a world without the targeting and attribution afforded by cookies?

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Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Some companies also have agency trading desks (ATDs), which in essence act as in-house DSPs. Supply-side platforms.

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. Federal NIST Privacy Framework 1.0 billion by 2030. These provisions go into effect in 2023.

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Digiday

SEPTEMBER 29, 2022

Such insights are contained in a report out this week from IAB Europe (see below) which further reveals that 80% of agency respondents and 74% of brands were eager to increase programmatic investment further but sourcing talent remains an issue. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

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Ad Monsters

DECEMBER 26, 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. GDPR, CCPA, and other privacy rules are not to be trifled with.” I Want To Spend More With You, Really.

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Digiday

NOVEMBER 4, 2022

Marketers have spent the past few years figuring out how to comply with GDPR, CCPA, CPRA and a host of other policies at the state or international level. What’s evident is that third-party cookies haven’t been delivering the breadth of audience access and understanding marketers require. Now, in the U.S.,

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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TechCrunch Ads

JUNE 29, 2022

But the EU’s flagship data protection law, the General Data Protection Regulation (GDPR), bakes in a requirement for privacy by design and default, as well as setting clear conditions around how consent must be gathered for it to be lawful. But Ireland has yet to issue a single GDPR decision against Google. Strategic complaint.

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Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

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PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. GA4 doesn't rely on third-party cookies.

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InMobi

OCTOBER 1, 2021

In particular, this partnership will help us provide a better identity offering to our brand and agency advertiser customers.

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Digiday

FEBRUARY 1, 2023

Some growth in retail is also spurred by privacy changes to third-party cookies. Jacob Harrison, director of e-commerce investment strategy at CMI Media Group, a WPP-owned agency, said this competition in the marketplace will increase rapidly. This makes it difficult to compare results cross-platform.

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Martech

JUNE 29, 2022

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Agencies find and work with publishers and influencers on performance-based campaigns. Domain spoofing imitates a premium website (e.g.,

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Ad Monsters

DECEMBER 28, 2023

Amazon more or less invented the concept of retail media and it has become a favored tactic of marketers everywhere, especially as the pool of third-party data and cookies diminishes. citizens — don’t fly under GDPR. Amazon Financially, 2024 will be a banner year for Amazon’s advertising business, reports DoubleVerify.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts.

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Digiday

JUNE 6, 2022

Agency execs say they are advising clients to focus on creative execution more, give consumers a sense of the brand overall rather than solely focus on pushing product sales. How does GDPR, the cookieless future and iOS 14 impact digital marketing? The second one that’s scaring our customer is the end of third-party cookies.

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Basis

NOVEMBER 15, 2022

In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy. Prepare your data infrastructure.

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VideoWeek

OCTOBER 13, 2023

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

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TechCrunch Ads

MAY 26, 2022

Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. State of Texas.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. It will be effective from January 1, 2023, and will be enforced from July 1, 2023, by the California Privacy Protection Agency. are considered as ‘ personal information ’.

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Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy.

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Marketing Communications GDPR Audience 71

Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. The agency eventually returned $748,000 to affected consumers. A method of manipulating people online is in the midst of a crackdown.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. The signees have also urged that this national standard is only enforceable by state attorney generals and federal agencies – controversially limiting consumers’ right to sue over violations. Does Google Analytics Violate GDPR? violate the GDPR.

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