Ad Tech, Agency, Cookies and Demand Side Platform

‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency

Agency Media Ad Tech Demand Side Platform

Why Sell-Side Targeting Matters Now More Than Ever

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability

Viewability Demand Side Platform Cookies Impressions

The Trade Desk’s bumper quarter has some important caveats

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason? Fren-zoned’?

Demand Side Platform

Demand Side Platform Ad Tech Cookies Media

YouTube’s competition remedies spark debate on potential future concessions

Digiday

JUNE 13, 2022

The fact that DV 360 is the only way you can buy inventory there means a lot of agencies are tied into Google. ” Presently, it remains unclear as to whether the proposed remedy would extend to other ad servers or DSPs? ” Does this mean cookies will last beyond 2023? “Outside the U.S.,

Cookies

Cookies Demand Side Platform Ad Tech Education

As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct

Digiday

SEPTEMBER 26, 2022

Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. Commercial execs from The Athletic and Minute Media are going after ad dollars directly, not via independent ad tech vendors. The anecdotal evidence from publishers backs this up.

Advertising

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

Advertising

Advertising GDPR Banner Healthcare

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.

Non-Profit

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency

Agency Media Ad Tech eCommerce

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

Media

Media Agency Entertainment Cookies

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

Ad Server

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The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1. .

Marketing

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‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing

Marketing Demand Side Platform Ad Tech Media

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server

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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech

Ad Tech Ad Server Media Agency

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

GDPR

GDPR Cookies Ad Tech Agency

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” The Week For Agencies.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. The Week For Agencies.

Ad Tech

Ad Tech Media Agency Advertising

Why Publishers Need Multiple ID Partners

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs are standardized identifiers that recognize users and user identities across different platforms. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.)

Demand Side Platform

Demand Side Platform Fill rate Ad Tech Cookies

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server

Ad Server Machine Learning A/B Testing Ad Tech

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. Consulting giant Accenture has acquired digital design and tech agency Work & Co. Work & Co.,

Cookies

Cookies Audience Media Demand Side Platform

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising

Advertising Demand Side Platform Impressions Retargeting

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. As advertising trends evolve, we marketers have become much smarter.

Advertising

Advertising Marketing Ad Tech Demand Side Platform

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience

Audience Agency Advertising Ad Exchange

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

Teads Demand Reporting Minimum Traffic Supported Ad Formats Programmatic Programmatic Direct Real-Time Analytics Scheduled Reporting N/A Outstream Video Ads Teads is a video ad network that is partnered with some of the largest and most prestigious publishers in the industry.

Ad network

Ad network Video Ads Header Bidding CPM

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers.

Media

Media Entertainment Cookies Agency

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability

Viewability Non-Profit Agency Ad Tech

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions

Impressions Ad Targeting Audience Agency

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech

Ad Tech Agency Media Cookies

AdTech Trends

‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing

Why Sell-Side Targeting Matters Now More Than Ever

Trending Sources

The Trade Desk’s bumper quarter has some important caveats

YouTube’s competition remedies spark debate on potential future concessions

As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

UK finally opens antitrust probe of Google’s role in the adtech stack

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out

Best Guide to Display Lumascape [2023]

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

Why Publishers Need Multiple ID Partners

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

The Ultimate Guide to Programmatic Advertising for Brands in 2021

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Modern Programmatic Monetization Strategies

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

20 Best Video Ad Networks for Publishers

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

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