VideoWeek

JUNE 8, 2022

The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP). This collaboration is a further testament to our dedication to innovation and commitment to shaping the future of ad tech.”.

Machine Learning 65

Machine Learning Demand Side Platform Ad Exchange Ad Tech 65

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering.

Cookies 66

Cookies Advertising Demand Side Platform Audience 66

VideoWeek

SEPTEMBER 7, 2022

According to the FT , the tech giant plans to double its digital ad team, reportedly looking to fill 216 vacancies – in addition to the 250 already growing Apple’s advertising business. How do you like them Apple plans?

Demand Side Platform 106

Demand Side Platform Ad Tech Cookies Advertising 106

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Ad Tech 69

Ad Tech Marketing Demand Side Platform Ad Server 69

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ”

Demand Side Platform 65

Demand Side Platform Cookies Conversion Ad Tech 65

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. Attribution, ease of use, partnerships, and better signals.

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason?

Demand Side Platform 70

Demand Side Platform Ad Tech Cookies Media 70

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

Advertising 72

Advertising Demand Side Platform Public Relations Cookies 72

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023? ’s Competition Markets Authority.

Cookies 66

Cookies Demand Side Platform Ad Tech Education 66

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

FEBRUARY 1, 2023

The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money. They have more data on inventory than demand-side platforms.

Agency 69

Agency Media Ad Tech Demand Side Platform 69

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. And why would it? Pubs are taking the revenue back.

Media 67

Media Advertising Ad Tech Demand Side Platform 67

Digiday

SEPTEMBER 26, 2022

Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. Commercial execs from The Athletic and Minute Media are going after ad dollars directly, not via independent ad tech vendors. The anecdotal evidence from publishers backs this up.

Advertising 70

Advertising Marketing Ad Tech Demand Side Platform 70

Paleo AdTech

DECEMBER 10, 2023

Interclick goes public in 2009 (Mike Katz is second from left) At the time of the IPO, it was taken as a sign of life in the supposedly moribund ad network narrative, which was supposed to be sequeled by RTB and exchanges (“… still way too early,” Mike said at the time). Growth was solid in the years 2009-2010.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Ad of the Week.

Advertising 98

Advertising GDPR Banner Healthcare 98

TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.

Advertising 69

Advertising Demand Side Platform Conversion Audience 69

Paleo AdTech

MARCH 22, 2022

At the time of the IPO, it was taken as a sign of life in the supposedly moribund ad network narrative, which was supposed to be sequeled by RTB and exchanges (“… still way too early,” Mike said at the time). At the time, Yahoo’s ad tech was reportedly aging and it was using blunt persona-based targeting techniques.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 62

Marketing Demand Side Platform Ad Tech Media 62

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 65

Media Cookies Conversion Rate Affiliates 65

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. But having been unable to find a suitor, it’s now looking to sell individual titles.

Media 52

Media Agency Cookies Entertainment 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1. .

Marketing 52

Marketing Media Entertainment Agency 52

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech Series

NOVEMBER 29, 2022

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures. Independent ad fraud researcher, Dr. Augustine Fou, founder of FouAnalytics, adds: “AIDEM is far and away the most accurate DSP I have ever used.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Digiday

NOVEMBER 20, 2022

The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

GDPR 52

GDPR Cookies Ad Tech Agency 52

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Next, you’re releasing Ad Product Taxonomy 1.1 The Content Taxonomy 3.0 mobile I.D.s,

Audience 97

Audience Real Estate Demand Side Platform Food 97

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs are standardized identifiers that recognize users and user identities across different platforms. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.)

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Peter Sherman to Depart Omnicom.

GDPR 65

GDPR Cookies Agency Ad Tech 65

Martech

SEPTEMBER 30, 2021

It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.

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Machine Learning Marketing ROI Demand Side Platform 131