Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies.

Demand Side Platform 84

Demand Side Platform Ad Tech Cookies Ad Targeting 84

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new?

Cookies 71

Cookies Machine Learning Demand Side Platform Click Through Rate 71

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 80

Cookies Marketing Demand Side Platform Ad Server 80

Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 65

Cookies Ad Server Demand Side Platform Audience 65

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 109

CPC Demand Side Platform CPM Media 109

Martech Series

JUNE 14, 2022

The vision for Lexicon is to help publishers succeed without cookies and simplify the increasingly complex identity landscape. Today, publishers rely on third-party cookies for the majority of their programmatic revenue, leaving almost half of their inventory from cookieless browsers under-monetized.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

Martech Series

AUGUST 11, 2022

33Across’s identity solution, Lexicon, is an addressable technology designed to help publishers succeed without the use of cookies and simplifies the increasingly complex identity landscape; providing a comprehensive approach to unlock addressability and monetization on the programmatic open while honoring consumer privacy choices.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 76

Advertising Cookies CPM Retargeting 76

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

illumin

JUNE 16, 2021

The post Webinar: Can contextual targeting substitute for third-party cookies? appeared first on AcuityAds Inc.

Cookies 52

Cookies Demand Side Platform Advertising 52

VideoWeek

JUNE 8, 2022

The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP). Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange.

Demand Side Platform 91

Demand Side Platform Advertising Ad Tech Ad Exchange 91

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ”

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

VideoWeek

SEPTEMBER 7, 2022

Just last month the App Store rolled out new ad placements on its home screen and product pages; at the same time job postings emerged for engineers to help Apple build its own demand-side platform (DSP). Keiser warns these plans threaten to “disrupt brands’ relationships with people by disintermediating them.”

Demand Side Platform 105

Demand Side Platform Ad Tech Cookies Advertising 105

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?

Advertising 75

Advertising Demand Side Platform Public Relations Cookies 75

Lemonads

SEPTEMBER 13, 2020

Simply it involves three platforms for ad buying: Supply-side platforms ( SSPs ) Ad Exchanges Demand-side platforms ( DSPs ) These different platforms work together to get ads in front of the user, helping your products to be discovered and actually bought.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023?

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Monetize More

NOVEMBER 29, 2022

A bid request contains information about the following inventory parameters: the platform, time of impression, and the keys to the user data (IP, pixel tags, cookies), etc. Extension: Displays additional inventory-related information for Demand-Side Platforms and advertisers. How does it work?

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

Demand Side Platform 71

Demand Side Platform Ad Tech Cookies Media 71

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

SEPTEMBER 29, 2022

“There seems to be a more hybrid or dynamic approach with advertisers tapping into a range of methods such as outsourcing to a DSP [demand-side platform], independent trading desk, etc,” according to the IAB Europe report.

GDPR 69

GDPR Demand Side Platform Marketing Cookies 69

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Here are the main disadvantages of SDA: Third-party cookie delay.

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

illumin

MAY 19, 2021

Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data.

Cookies 98

Cookies Demand Side Platform Advertising 98

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Ad Tech 71

Ad Tech Marketing Demand Side Platform Ad Server 71

Paleo AdTech

DECEMBER 10, 2023

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Digiday

OCTOBER 26, 2022

Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies.

Ad Tech 71

Ad Tech Demand Side Platform Ad Server Food 71

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Discussing the prospects of TFC 2.0, those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 83

Ad Tech GDPR Demand Side Platform Conversion 83