Ad Tech Cookies Demand Side Platform GDPR 
Digiday
OCTOBER 3, 2022
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Based on LiveRamp’s Authenticated Traffic Solution, EUID will attempt to negotiate the specifics of GDPR.
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
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Digiday
JANUARY 5, 2023
At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering.
VideoWeek
AUGUST 12, 2022
The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints.
TechCrunch Ads
MAY 26, 2022
The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.
VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.
Smart-Hub
DECEMBER 8, 2023
So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.
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