Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 70

Agency Media Ad Tech Demand Side Platform 70

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 72

Agency Header Bidding Ad Tech Demand Side Platform 72

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).

Demand Side Platform 52

Demand Side Platform Advertising Ad Tech Agency 52

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Digiday

APRIL 2, 2023

The ad tech sector is in transition. Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. that the other side of the market has spent years specializing in.”

Media 94

Media Demand Side Platform Ad Tech Agency 94

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

Agency 69

Agency Media Demand Side Platform Ad Tech 69

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform].

Agency 80

Agency Media Demand Side Platform Ad Tech 80

Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

Geo targeting 106

Geo targeting Demand Side Platform Ad Tech Audience 106

Digiday

SEPTEMBER 6, 2022

As of 2021, more than $155 billion in ad spending gets conducted via programmatic every year, according to the Association of National Advertisers. And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend.

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Demand Side Platform Ad Server Agency Media 105

VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains. Finance, Yahoo!

Demand Side Platform 119

Demand Side Platform Ad Tech Finance Agency 119

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Media agencies, in particular, have been keen to get a foothold here.

Advertising 70

Advertising Ad Tech Demand Side Platform Agency 70

YieldBird

MAY 29, 2023

Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools. In addition to data infrastructure, organizations need to set up a connected ad tech setup. Furthermore, companies often overlook the hidden costs that agencies bear.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. There are also some benefits around better data enablement and sharing, particularly for activating sensitive 1st party data from the sell side.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. for three years, leading its ad tech efforts from NYC. ” And Happy Holidays to all of you from both of us at Paleo Ad Tech! Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Exchange Wire

APRIL 27, 2023

MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [.]

Demand Side Platform 52

Demand Side Platform Ad Tech Agency 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 75

Ad Tech Demand Side Platform Non-Profit Viewability 75

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. They can also help brands optimize their size and formats to comply with niche ad spaces. Follow @illuminHQ

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Demand Side Platform Brand Lift CPM Ad Space 52

Digiday

SEPTEMBER 26, 2022

Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. Commercial execs from The Athletic and Minute Media are going after ad dollars directly, not via independent ad tech vendors. The anecdotal evidence from publishers backs this up.

Advertising 71

Advertising Marketing Ad Tech Demand Side Platform 71

VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Around the start of the pandemic, we also saw a number of media agencies committing to working more closely with a smaller number of sell-side partners.

Header Bidding 52

Header Bidding Demand Side Platform Ad Tech Agency 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason? Fren-zoned’?

Demand Side Platform 70

Demand Side Platform Ad Tech Cookies Media 70

Digiday

JANUARY 29, 2023

That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Moreover, they’re using supply-side platforms to do it. For now, ad dollars continue to pour into the open market.

Marketing 71

Marketing Demand Side Platform Ad Tech Impressions 71

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. Standards would make it more difficult for ad tech vendors to avoid weeding out this traffic.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

Digiday

SEPTEMBER 20, 2022

A clear indicator of a media segment’s growth potential is how many agencies pay close attention to it. The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform.

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

YieldBird

MAY 29, 2023

Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools. In addition to data infrastructure, organizations need to set up a connected ad tech setup. Furthermore, companies often overlook the hidden costs that agencies bear.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

Ad Server 70

Ad Server Advertising Ad Tech Agency 70

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Ad Exchange Ad Server Ad Space Ad network 40

Digiday

MAY 2, 2023

How traditional TV vs. streaming ad spend might trend this year. How the premium ad-supported streaming war is shaping up and the short-form vertical video battle is playing out. A check-in on the connected TV ad tech turf war. And an assessment of the TV ad industry’s progress on the measurement multi-currency front.

Ad Tech 64

Ad Tech Demand Side Platform Audience Agency 64

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

Marketing 72

Marketing Ad Tech Ad Server Ad Exchange 72

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

Advertising 98

Advertising GDPR Banner Healthcare 98

AdvertiseMint

OCTOBER 24, 2023

The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. This real-time bidding is just one type of programmatic advertising.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52