Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 107

CPC Demand Side Platform CPM Media 107

Digiday

NOVEMBER 7, 2023

Disney plus data Creators’ workplaces, Netflix’s live sports talks, YouTube’s ad blocker crackdown and more Disney plus data Two years after Disney unveiled its data clean room , the media conglomerate has gotten 136 individual brands and all the major agency holding companies to plug into the first-party data product.

Demand Side Platform 91

Demand Side Platform Agency Media 91

VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately.

Agency 59

Agency Demand Side Platform Ad Tech Advertising 59

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths. Second, it’s easier to get these deals done.

Agency 75

Agency Header Bidding Ad Tech Demand Side Platform 75

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 71

Agency Media Ad Tech Demand Side Platform 71

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

Agency 69

Agency Media Demand Side Platform Ad Tech 69

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. At that time, they were very anti ever working with a [demand side platform]. Audience pitch.

Agency 88

Agency Media Demand Side Platform Ad Tech 88

MNTN

MARCH 19, 2024

Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. DSP stands for a demand-side platform. What is a DSP? The DSP will work to find available impressions that fit within all of these criteria.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digiday

JUNE 21, 2023

Both parties say it’s the first time an agency holding company will have access to the signals and performance insights in Commerce Grid, for activation through alternative buying platforms. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 69

Demand Side Platform Media Audience Agency 69

Ad Monsters

MARCH 27, 2024

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more. This slight anomaly proved as Business Insider pointed out, “a 40-second server malfunction at just one vendor could cause a large ripple effect.”

Ad Server 115

Ad Server Demand Side Platform Verification services CPM 115

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Server Agency Media 105

VideoWeek

FEBRUARY 29, 2024

Few have the resources to work directly with multiple publishers and broadcasters, even when they offer self-serve platforms. And the demand-side platforms which aggregate inventory can be daunting for small companies, which may have any dedicated marketing staff. Serving the SMB market raises its own challenges.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [.]

Demand Side Platform 52

Demand Side Platform Advertising Ad Tech Agency 52

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Digiday

APRIL 2, 2023

According to some critiques, this amounts to disintermediation as OpenPath involves the industry’s leading demand-side platform building direct relationships with publishers — traditionally, the domain of supply-side platforms. that the other side of the market has spent years specializing in.”

Media 99

Media Demand Side Platform Ad Tech Agency 99

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Exchange Wire

APRIL 27, 2023

MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [.]

Demand Side Platform 52

Demand Side Platform Ad Tech Agency 52

Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV.

Demand Side Platform 91

Demand Side Platform Marketing MarTech Media 91

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes.

Geo targeting 98

Geo targeting Demand Side Platform Ad Tech Audience 98

YieldBird

MAY 29, 2023

Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools. Building and maintaining a programmatic infrastructure requires a significant investment in technology, including fees for demand-side platforms and brand safety tools.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. We believe very strongly off the backs of what our clients and agencies tell us that brands really want to be able to understand the entire journey, but lack the infrastructure to do that,” Herbst-Brady explains. Finance, Yahoo!

Demand Side Platform 119

Demand Side Platform Ad Tech Finance Agency 119

Martech Series

AUGUST 11, 2022

is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). This will make booking innovative, cross-platform TV campaigns easier and more efficient for both advertisers and agencies.”

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Digiday

NOVEMBER 13, 2022

Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV. New York-based Horizon Media, the largest independent media agency in the U.S., Demand-side platforms use an algorithm to streamline with the supply-side platforms.

Media 68

Media Demand Side Platform CPM Entertainment 68

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93