If Google Opens Up YouTube Inventory to Third-Party Ad Tech, Who Comes Out On Top?
VideoWeek
JUNE 15, 2022
Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.
Let's personalize your content