Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. Not least because a lot of this shift toward curated marketplaces is being driven by media agencies.

Ad Tech 69

Ad Tech Marketing Impressions Ad Inventory 69

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 69

Ad Tech Impressions Ad Exchange Ad Inventory 69

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

FEBRUARY 21, 2023

Upfront flexing Linear TV’s share of streaming watch time YouTube’s CEO steps down, Amazon Studios faces an uncertain future, how many people actually watched the Super Bowl and more Upfront flexing The key hits: Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms.

Ad Inventory 69

Ad Inventory Demand Side Platform Agency Ad Tech 69

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Ad Exchange Ad Server Ad Space Ad network 40

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Exchange Impressions Ad network Ad Space 52

Martech Series

DECEMBER 16, 2022

Marketing Technology News: If You Can’t Work From Home, The Tech’s Not To Blame. Advertisers want to package unique audience insights with premium ad inventory. 5000 in the top 5% of fastest-growing companies and among the top five fastest-growing ad tech companies. The company made its debut on the Inc.

Cookies 60

Cookies Ad Inventory Audience Retail 60

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. Flywheel was mentioned 64 times on the call, far more than the agency topic du jour generative AI, which came up 13 times.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

NOVEMBER 16, 2022

Practically all of ITV’s on-demand ad inventory now sold through the tool, and buyers and by-and-large lauded Planet V as a welcome evolution of ITV’s ad offering. will give advertisers and agencies more control over the planning, purchasing, and reporting of their campaigns, based on customer feedback.

Retail 59

Retail Media Ad Inventory Advertising 59

VideoWeek

DECEMBER 15, 2023

Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. X Ad Revenues Down by More Than $2 Billion X (formerly Twitter) is on track to bring in $2.5 billion in 2024.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

AdvertiseMint

OCTOBER 24, 2023

Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. These components work collaboratively, ensuring ads reach the desired audience with unmatched precision.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

InMobi

MARCH 13, 2020

It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. For example, in a recent discussion with Digiday, leading voices in the ad agency world cited ad fraud as among their top concerns right now.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

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Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

VideoWeek

FEBRUARY 15, 2024

More than half of European agencies and advertisers say this is the biggest growth driver in their Advanced TV spend. Measure up to demand Almost three quarters (70 percent) of European agencies and advertisers cite new metrics as their top strategic priority for 2024.

Ad Inventory 52

Ad Inventory Advertising Agency Marketing 52

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. In addition to data infrastructure, organizations need to set up a connected ad tech setup. Hiring new skilled personnel further adds to the expenses.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. AAR has been appointed to handle the search for a new agency partner. drop in organic revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By Captify, IRIS.TV percent year-on-year.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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Ad Ops Ad Exchange Ad Tech Non-Profit 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. In addition to data infrastructure, organizations need to set up a connected ad tech setup. Hiring new skilled personnel further adds to the expenses.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call.

Agency 52

Agency Non-Profit Ad Exchange Media 52

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Related: What's in a Programmatic Ad Tech Stack, & How Much Does it Cost? There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digital Remedy

JANUARY 11, 2023

The Logistics of Ad Buying. At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch.

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Brand Awareness Non-Profit Audience Impressions 52

InMobi

APRIL 11, 2022

In most cases there is a generic digital umbrella team in an agency group, and there might be some mobile specialists, but they're all interconnected. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. The demand side is very familiar with identity solutions and limitations on the web.

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Advertising Cookies GDPR Banner 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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Ad Server Demand Side Platform Retargeting Ad Tech 52