Digiday

SEPTEMBER 5, 2022

For another, there’s simply too much ad inventory available in the marketplace, with more becoming available in the next few months between Netflix’s ad-supported tier launch on Nov. 1 and Disney+’s ad-supported tier coming online in December. Agency holding companies] will always be competitors. Direct quote.

Media 58

Media CPM Ad Inventory Agency 58

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Related: What's in a Programmatic Ad Tech Stack, & How Much Does it Cost? There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. “We want to be able to put a measure on it that goes beyond a CPM.” Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch. Digital Remedy Is Your OTT Marketing Provider.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Which format is most profitable?

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. About Lotame.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67