Ad Exchange, Ad Tech and Agency

Best Ad Exchanges for Publishers (Top 10)

AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

Ad Exchange

Ad Exchange Ad Tech Agency Media

Ad Exchange: What Is It and How Does It Work?

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange

Ad Exchange Impressions Ad network Ad Space

How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

Ad Exchange

Ad Exchange Agency Demand Side Platform Ad Inventory

‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit

Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. First-party data has become increasingly important, but privacy concerns and privacy regulations have also increased.

Ad Exchange

Ad Exchange Marketing Cookies Ad Tech

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

The Industry Reacts to DOJ Suing Google

VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. For these two reasons, I believe in this instance it will be more of a slap on the wrist.

Ad Tech

Ad Tech Header Bidding Ad Server Ad Exchange

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange

Ad Exchange Ad network Non-Profit Ad Tech

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K. ” Color by numbers.

Agency

Agency Media Click Through Rate Retail

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

Ad Targeting

Ad Targeting Ad Server Geo targeting Ad Tech

IAB Europe Creates Standards Committee for Tackling Digital Ad Emissions

VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

Ad Exchange

Ad Exchange Ad Tech Agency Media

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Ad exchangers. Yahoo Ad Tech.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

WTF are traffic acquisition costs?

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech

Ad Tech Impressions Ad Exchange Ad Inventory

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. for three years, leading its ad tech efforts from NYC. ” And Happy Holidays to all of you from both of us at Paleo Ad Tech! It was hysterical.” xo, Marty & Jill

Media

Media Demand Side Platform Ad Tech Ad Server

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). And it paints that against the vast, influential scale Google has across publishers, the ads they sell, and the data that informs it.

Marketing

Marketing Ad Tech Ad Server Ad Exchange

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech

Ad Tech Pop-Up Retail Media

Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

Advertising

Advertising Ad Inventory Ad Exchange Impressions

29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange

Ad Exchange Ad network Non-Profit Ad Tech

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

Ad Server

Ad Server Advertising Ad Tech Agency

First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers. For ad exchange owners, this is crucial as well. The platform is fully compliant with GDPR , CCPA, TCF 2.0,

Cookies

Cookies First-Party Cookies Ad Exchange Marketing

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. We are the only competition agency globally to have delivered this outcome. ”

Retail

Retail Media Agency Ad Tech

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising

Advertising Ad Server Ad Exchange Retargeting

Index Exchange Promotes Sara Vincent as Managing Director for UK & Ireland

Exchange Wire

JUNE 14, 2022

Index Exchange Inc. Index), one of the world’s largest independent ad exchanges, today (June 14th, 2022) announced the promotion of Sara Vincent as managing director for the UK and Ireland. Vincent will work with media owners, agencies, and other key [.].

Ad Exchange

Ad Exchange Agency Media Ad Tech

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

Advertising

Advertising GDPR Banner Healthcare

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. If the charges are proven, Google could be forced to sell part of its ad tech business. Read on VideoWeek.

Video Ads

Video Ads Retail Media Ad Tech

40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media

Media Ad Server Ad network CPA

From the Frontlines of DMEXCO 2023: SmartHub’s Experience

Smart-Hub

OCTOBER 16, 2023

Multimedia Advertising Trends Discussing immersive multimedia advertising and how it could rewrite the rules for brands and media agencies was also interesting. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

Retail

Retail Ad Exchange Cookies Fashion

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

Advertising

Advertising Ad Exchange ROI Machine Learning

Are SSPs and DSPs Cutting Each Other Out of the Picture?

VideoWeek

JULY 4, 2023

Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation. Or are they?

Header Bidding

Header Bidding Demand Side Platform Ad Tech Agency

28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. for three years, leading its ad tech efforts from NYC. ” And Happy Holidays to all of you from both of us at Paleo Ad Tech! It was hysterical.”

Media

Media Demand Side Platform Ad Tech Ad Server

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech

Ad Tech eCommerce Media Agency

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising

Advertising Ad Tech Video Ads Machine Learning

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

Media

Media Agency Entertainment Cookies

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Machine Learning

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

Media

Media Cookies Entertainment Agency

Is there any incentive to crack down on programmatic ad fraud?

Martech

MAY 5, 2022

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so. How does this work?

Impressions

Impressions Ad Exchange Ad Tech Advertising

What is Programmatic Media Buying?

AdvertiseMint

OCTOBER 24, 2023

The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. It ensures that the ad space is sold to the highest bidder, maximizing the revenue for publishers.

Media

Media Demand Side Platform Data Management Platform Ad Space

In ad tech, disintermediation is heating up

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech

Ad Tech Impressions Data Management Platform Media

34. Andrew Casale – from Casale Media to Index Exchange

Paleo AdTech

DECEMBER 10, 2023

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com.

Media

Media Header Bidding Ad network Cookies

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

Demand Side Platform

Demand Side Platform Agency Non-Profit Media

40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media

Media Ad Server Ad network CPA

Best Ad Exchanges for Publishers (Top 10)

Ad Exchange: What Is It and How Does It Work?

Trending Sources

How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit

White-Label: Meaning, Real World Examples & Business Opportunities

The Industry Reacts to DOJ Suing Google

AdTech Ecosystem: Everything You Need to Know

29. Bill Urschel – the captain of Ad:ECN, the first exchange

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

AdTech Ecosystem: Navigating Trends and Insights

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

IAB Europe Creates Standards Committee for Tackling Digital Ad Emissions

Introduction to Programmatic Advertising | What is Programmatic Advertising?

WTF are traffic acquisition costs?

28. Bill Wise – accounting for the rise of Right Media and more

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

UK finally opens antitrust probe of Google’s role in the adtech stack

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

Programmatic advertising vs Direct Buying: Who’s the boss?

29. Bill Urschel – the captain of AdECN, the first exchange

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

First-Party vs. Third-Party Cookies: What Marketers Need to Know

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

The Crazy Advertising Technology Landscape

Index Exchange Promotes Sara Vincent as Managing Director for UK & Ireland

Outsourced Ad Ops: Where to Find and What to Consider

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

40. Brian O’Kelley (part 2) – the Right Media experience

From the Frontlines of DMEXCO 2023: SmartHub’s Experience

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Are SSPs and DSPs Cutting Each Other Out of the Picture?

28. Bill Wise – accounting for the rise of Right Media and more

The WIR: YouTube Shorts Gets 30 Billion Daily Views, HBO Max Halts European Originals, and Equativ Continues Push into CTV

The WIR: RTL sees Streaming Growth Alongside Ad Declines, Twitter’s Periscope Resurfaces, and IAB Charts Strong Growth for Digital Video Advertising

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

Is there any incentive to crack down on programmatic ad fraud?

What is Programmatic Media Buying?

In ad tech, disintermediation is heating up

34. Andrew Casale – from Casale Media to Index Exchange

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

40. Brian O’Kelley (part 2) – the Right Media experience

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