Ad Exchange Ad Tech Agency Header Bidding 
VideoWeek
JANUARY 26, 2023
The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. For these two reasons, I believe in this instance it will be more of a slap on the wrist.
Paleo AdTech
DECEMBER 10, 2023
As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. “You know what’s funny?
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VideoWeek
JULY 4, 2023
Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation. Or are they?
Paleo AdTech
MARCH 8, 2022
As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. “You know what’s funny?
Brid.tv
DECEMBER 21, 2022
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.
Adtelligent
OCTOBER 6, 2021
A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.
Monetize More
DECEMBER 28, 2022
At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.
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