Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

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Ad Exchange Ad network Non-Profit Ad Tech 52

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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Advertising Ad Server Ad Exchange Retargeting 52

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

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Marketing Ad Tech Ad Server Ad Exchange 64

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K. ” Color by numbers.

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Agency Media Click Through Rate Retail 45

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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Ad network Mobile Ads Header Bidding CPM 66

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Paleo AdTech

DECEMBER 10, 2023

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com.

Media 52

Media Header Bidding Ad network Cookies 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers. For ad exchange owners, this is crucial as well. and COPPA standards.

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Cookies First-Party Cookies Ad Exchange Marketing 56

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack. It was too resource intensive to do everything at once.”

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Ad Tech Ad Server Media Audience 52

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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Ad Ops Ad Exchange Ad Tech Non-Profit 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. If the charges are proven, Google could be forced to sell part of its ad tech business. Read on VideoWeek.

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Video Ads Retail Media Ad Tech 52

Paleo AdTech

MARCH 8, 2022

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com.

Media 52

Media Header Bidding Ad network Cookies 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Ad network Video Ads Header Bidding CPM 40

VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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Media Cookies Affiliates Agency 98

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. “Our mission does not involve bypassing DSPs, buy-side platforms, or engaging in dual-sided operations,” said Andrew Casale, CEO and president of Index Exchange.

Agency 52

Agency Media Audience Cookies 52

Paleo AdTech

APRIL 29, 2021

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Lemonads

OCTOBER 6, 2020

Large scale brands like Microsoft, have publicly announced their performance accessing TripleLift’s exchange. Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. By making it creatively simple!

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Native Advertising Advertising Click Through Rate Banner 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

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