Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. In the future, Garcia believes agencies will see “more of the harmonization” between privacy expertise and client support.

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote.

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Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

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More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Digiday

JULY 18, 2022

The California Privacy Protection Agency released a draft of proposed regulations for enforcing California’s privacy law. And GDPR enforcement is picking up. In the latest episode of the Digiday Podcast, Shelton Leipzig surveyed the current privacy regulation landscape and interpreted what it portends for the digital ad industry.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3

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Digiday

NOVEMBER 21, 2022

While Black Friday and Cyber Monday sales have been ongoing for some brands, the true BFCM madness commences this week and marketers and agency execs say that ad spending continues to focus on Meta platforms Facebook and Instagram. However, they are also testing out running BFCM ads on TikTok as well this year.

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Digiday

FEBRUARY 1, 2023

Jacob Harrison, director of e-commerce investment strategy at CMI Media Group, a WPP-owned agency, said this competition in the marketplace will increase rapidly. Criteo’s Gleason also noted the growing challenges with more ad tech companies offering retail media as an “add-on,” leading to further fragmentation in the market.

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Smart-Hub

APRIL 1, 2024

Here are some of them: GDPR (General Data Protection Regulation). Developed by the European branch of IAB (Interactive Advertising Bureau), this framework aims to provide users with greater control over how their data is processed (in compliance with other regulations like GDPR). and COPPA standards.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

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More About Advertising

DECEMBER 14, 2021

The combination of data legislation like the EU’s GDPR or Virginia’s recently-passed CDPA, and the industry’s advocacy has helped with this education, but regularly these discussions have the wrong focus. The general public is more educated and aware than ever before about data privacy.

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Digiday

DECEMBER 20, 2022

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. ” And it is for such ignominious lows, that Meta CEO Mark Zuckerberg makes this list.

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Many ad tech vendors have been using this type in their third-party cookies tracking.

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. It will be effective from January 1, 2023, and will be enforced from July 1, 2023, by the California Privacy Protection Agency. The post A Publisher’s Guide to CPRA (CCPA 2.0)

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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PrograMetrix

AUGUST 17, 2022

See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. See also: What's In a Programmatic Ad Tech Stack, & How Much Does It Cost?

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VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

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Martech

OCTOBER 21, 2021

based marketers with European prospects or customers are subject to the European Union’s GDPR , and, in January 2020, the California Consumer Privacy Act (CCPA) went into effect. Martech ecosystem integration. In particular, calls play an important role in establishing the link between digital and offline channels. More unified customer view.

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InMobi

DECEMBER 7, 2018

Next year, transparency and control will be increasingly critical to everyone from the head of media buying at major brands down to advertising agencies and everyone else in the online advertising community, as issues around brand safety and lack of transparency become too big to ignore any longer.

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Ad Monsters

DECEMBER 28, 2023

United States Google Google has been in the crosshairs of regulators all year, beginning with the news in January 2023 that the FTC filed a suit against the company over its digital ad tech monopoly. citizens — don’t fly under GDPR. The presiding judge, Amit Mehta of the U.S.

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TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

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Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

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VideoWeek

FEBRUARY 17, 2023

The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. Read more on VideoWeek.

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VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call. is due to be launched in May.

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VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Nestlé previously worked with a number of different agencies across Europe, but has chosen to consolidate media responsibilities within one agency.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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Digiday

JULY 7, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers’ traditional partnership models. in a move the independent media agency hopes will allow it to better compete with some of the industry’s most established names.

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InMobi

APRIL 11, 2022

In most cases there is a generic digital umbrella team in an agency group, and there might be some mobile specialists, but they're all interconnected. ” How To Balance Advertising Identity and User Privacy: “This is the key question on everyone's mind today, especially in Europe with GDPR and TCF.

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VideoWeek

MARCH 1, 2024

IPG Announces New Adobe-Powered Generative AI Product ‘IPG Engine’ Agency group Interpublic Group has launched IPG Engine, a new platform which uses Adobe’s generative AI technology to automate and scale creative content and audience building. The Week in Tech Vibe Raises $22.5 Read more on VideoWeek.

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