VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call. is due to be launched in May.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. The partnership enables Vevo to provide advertisers with enhanced buying techniques similar to those of linear TV,” said the ad tech company.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner. See more benefits knowonlineadvertising.com.

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VideoWeek

OCTOBER 14, 2022

.” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. .” The Week in Tech. Apple Prepares TV Ad Product.

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Deep dives into the IDs. Who are the partners?

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VideoWeek

JULY 14, 2023

The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR. IPG agency Initiative currently holds the account, but chose not to take part in the review.

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