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User ID Module is a New Hero in the Cookieless Era

Adtelligent

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Many ad tech vendors have been using this type in their third-party cookies tracking.

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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Weekly Roundup: AdTech Trends, Project Bernanke, Browser Updates, GDPR, and More

Automatad Inc.

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Congress urged to create a national standard for privacy by ad industry and business groups. Ad-supported Media Share in 2022. tech giant.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

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Modern Programmatic Monetization Strategies

Adtelligent

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. The header bidding can be done via header bidding wrappers. Preferred deal.

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20 Best Video Ad Networks for Publishers

Brid.tv

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner. See more benefits knowonlineadvertising.com.