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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Digiday

Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If It will encourage global and small agencies to put their eggs in many baskets, both market and platform-wise.”

Agency 69
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Essential Guide: How to Choose Facebook Advertising Agency

AdvertiseMint

Are you ready to grow your business through Facebook advertising but don’t know where to start? Well, you could begin by finding the right agency to run your business ads. After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising.

Agency 59
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The Truth About How to Choose Facebook Advertising Agency

AdvertiseMint

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising.

Agency 59
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A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Digiday

However, Nadella’s guest appearance — in addition to other newly announced partnerships with enterprise giants such as Accenture, Adobe and Autodesk — are all interpreted as signals for how Meta hopes to reinvent itself to rely on more than social advertising. Autodesk is adding ways for architects and designers to review 3D models.

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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Media 76
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Digiday+ Research: Digital accessibility elicits a lot of support but very little action

Digiday

Making digital content accessible to people with disabilities is something almost everyone in the industry can get behind — more than 80% of agency and brand executives agree that more must be done about it, according to research from Nineteen Insights. In fact, a whopping 82% of agency and brand pros support working harder on this issue.

Agency 61
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Share CCO Stephen Para picks his Desert Island Ads

More About Advertising

Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else.