Martech Series

JANUARY 2, 2023

I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Nearly three quarters of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Single Grain

NOVEMBER 8, 2023

But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Agency 52

Agency Media Social Advertising Audience 52

Single Grain

APRIL 18, 2022

But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: ↓ What Does a Paid Social Media Agency Do? Get My Free Paid Social Media Plan .

Agency 52

Agency Media Social Advertising A/B Testing 52

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? This gives your ad agency an edge over the competition by allowing you to boost your brand’s image.

Agency 52

Agency Advertising SEO Conversion Rate 52

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

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Agency Communications ROI Media 52

Single Grain

MARCH 14, 2022

In this guide, I will list the top seven community management agencies and help you understand what a community management agency does and how to choose the right one for your business. How to Choose the Right Community Management Agency. Top 7 Community Management Agencies. Let's begin! Conclusion.

Agency 52

Agency Media SEO Marketing 52

Flashtalking by Mediaocean

MARCH 9, 2022

The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance. The platform manages over a third of global ad spend each year ($200 billion).

Conversion Rate 52

Conversion Rate ROI Social Advertising Agency 52

Martech

NOVEMBER 15, 2023

Calculate any ROI metrics. If that’s an issue for you, consider calling on one of your key vendors, an agency or a marketing consulting firm to assist you in this effort. Advertising. Without a comprehensive view, it is impossible to: Ensure that data is complete, getting to where it needs to be and is being acted upon.

Communications 95

Communications MarTech Marketing Finance 95

Single Grain

JULY 19, 2023

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? For starters, focus on ROI.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 17, 2021

Track cross-channel attributions to accelerate conversions in limited advertising spend. Partner with PR agencies and media houses to solidify brand reputation and increase the success of product launches. Design campaigns at scale with a focus on high ROI. Ability to motivate the team to deliver high ROI results.

Marketing 98

Marketing Communications ROI Brand Awareness 98

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Conversion Rate 119

Conversion Rate Advertising CPC CPA 119

Single Grain

JANUARY 31, 2020

When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

MAY 2, 2023

This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. With algorithmic bidding, enterprises can customize PPC advertising on a per-campaign basis. The Budget Navigator finds the line between spend and ROI, pacing for customizations. The powerful features go beyond its AI-powered keyword tools.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

AdvertiseMint

JULY 5, 2023

In this blog post, we will provide an informative guide on how to thoroughly assess your Facebook ad campaigns so that they can start driving better ROI. Businesses looking to get the most out of this popular social media platform can benefit from regularly reviewing current and past campaigns. That’s where we come in.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

AdvertiseMint

JUNE 27, 2023

Using video ads can increase by almost 85% in advertising return on investment (ROI). In addition to the technical aspects, including emotion, urgency, and creativity in your Facebook advertising strategy is important. AdvertiseMint, a premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. Not all of the tools are there yet, but they are worth testing to see if they improve your ROI.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Social Ads.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Social ads are not exclusively restricted to platform ads.

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Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

APRIL 11, 2022

The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture.

Agency 52

Agency SEO Public Relations Education 52

Single Grain

MAY 19, 2023

Generate Leads and Conversions: Leverage lead generation forms, CTAs and landing pages directly on social media platforms, or use social media to drive traffic to optimized landing pages on your website. Platforms like Facebook, Instagram, LinkedIn and Twitter offer robust advertising options to reach your ideal audience.

Marketing 52

Marketing Audience Media Conversion 52