Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Agency 104

Agency Communications Machine Learning Conversion 104

Fuel Lines

AUGUST 4, 2016

John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success. Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

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Agency SEO Marketing Electronics 257

Digiday

AUGUST 6, 2023

Independent agencies are hoping to stand out from the holding companies and smaller agencies by developing their measurement capabilities using marketing mix modeling — especially in this economy. Marketing mix modeling (MMM) is a statistical approach used to look at sales and determine impact and ROI based on historical data.

Agency 67

Agency Marketing ROI Media 67

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI).

ROI 52

ROI Advertising Food Media 52

Fuel Lines

APRIL 30, 2019

As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. Stryve Biltong. QSR Chain PDQ.

Agency 196

Agency Brand Awareness MarTech Media 196

AdvertiseMint

JUNE 27, 2023

Well, you could begin by finding the right agency to run your business ads. This blog post will help you find a good agency for Facebook advertising. Read on as we cover the following: What Is a Facebook Advertising Agency? A Facebook ad agency is a group of people with the skills and tools necessary to run ads on the platform.

Agency 59

Agency Advertising ROI A/B Testing 59

Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. CMO Hires.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

NOVEMBER 8, 2022

Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView’s partnerships with agencies worldwide. GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer.

Agency 86

Agency Media Education ROI 86

AdvertiseMint

JANUARY 14, 2024

Are you searching for a top Facebook ads agency in USA? If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. Different businesses have different needs.

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

AdExchanger

MAY 4, 2023

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.

Agency 104

Agency Media Viewability GDPR 104

AdvertiseMint

JUNE 16, 2023

It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? Finding the best Facebook marketing agency near you could be the game-changer your business needs. These specialized agencies have the tools and expertise to amplify your online presence and turn clicks into customers. What Are Facebook Marketing Services? Proven track record.

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Agency Marketing Conversion Rate Audience 52

Digital Remedy

OCTOBER 2, 2023

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. The post Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV appeared first on Digital Remedy. Let’s talk.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

Agency 113

Agency Marketing Click Through Rate ROI 113

More About Advertising

JULY 10, 2017

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 49

ROI Media Agency Marketing 49

Martech Series

SEPTEMBER 19, 2022

Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. Boutique email marketing agency CodeCrew believes that considered, bespoke design (as opposed to relying on templates provided by email service providers), has a huge role to play in determining the success of a client’s email marketing program.

A/B Testing 81

A/B Testing Agency Marketing ROI 81

Digiday

APRIL 4, 2023

With that in mind, upskilling teams in lock-step with implementation partners helps ensure long-term efficiency without relying on outside agencies or contractors to perform core parts of the business. With so many ways to build tech stacks, it is tempting for brands to follow the latest trend.

ROI 62

ROI MarTech Agency Marketing 62

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Digiday

OCTOBER 19, 2022

It’s not every day one hears of a media agency executing on digital campaigns from a hyper-local perspective. Though neither client nor agency would disclose the media spend, Super joins Lidl, Walgreen’s, Dollar Tree and Thrivent as clients. But Novus is also attracting C-suite talent from major holding company agencies.

Agency 68

Agency Media ROI Cookies 68

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.

Retail 66

Retail Agency Click Through Rate Brand Awareness 66

Fuel Lines

AUGUST 1, 2014

After I read it, my first thought was, agency owners are going to hate this book. In all of my years in advertising, working with hundreds of agency owners, I’ve never met any owner as actively engaged with their clients’ business as Jordan has been. There were over four hundred agencies represented at the conference.

Agency 279

Agency Retail ROI Advertising 279

Martech Series

DECEMBER 8, 2022

As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns. “We

Brand Lift 84

Brand Lift ROI Agency MarTech 84

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Digiday

MAY 4, 2023

And even though agency holding companies have moved to bolster their positions in the retail arena, analysts agree the space is very much still in its infancy when it comes to the sophistication of data insights available. Agencies’ ambitions seem to have met with the limited reality of the still-nascent space.

Agency 64

Agency Advertising Retail Audience 64

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 64

Agency Media Retail Entertainment 64

Martech

AUGUST 4, 2023

Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Media 95

Media ROI MarTech Agency 95

Digiday

MARCH 15, 2023

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years. For the upcoming year, agencies seem encouraged about ad spending delivering a lift to their businesses.

Agency 60

Agency Machine Learning Media ROI 60

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021.

Agency 52

Agency Ad Tech ROI Impressions 52

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021.

Agency 52

Agency Ad Tech ROI Impressions 52

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. via IAB’s State of Data 2023 report The report also found that the high cost and expertise needed to operate clean rooms is preventing smaller agencies and businesses from using them.

ROI 96

ROI Marketing Cookies MarTech 96

Digiday

OCTOBER 30, 2022

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations.

Media 71

Media Agency Marketing Affiliates 71

Digiday

MARCH 1, 2023

As gaming continues to cement itself as a primary form of entertainment for people of all ages, not just Gen Z and millennials, the major players creating content and communities around gaming keep trying to lure more marketers and their agencies into the fold. How will you work to translate gaming’s appeal to a marketing audience?

Agency 66

Agency Marketing Ad Tech Entertainment 66

Digiday

NOVEMBER 28, 2023

This can lead to optimization lagging behind measurement when data is not being used in real-time — resulting in poor ad performance and less effective ROI, the report found. “As A lot of times the optimization is happening well after the insights are gleaned.”

ROI 77

ROI Agency Media Advertising 77

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Cookies 112

Cookies ROI Conversion MarTech 112

Digiday

OCTOBER 4, 2022

Marketers are pumping the brakes on new business pitches, according to agency execs and search consultants who said pitches have slowed in recent months, with marketers in a state of pitch paralysis. It’s a tough time for agencies. We can’t afford to go run a big national TV campaign and expect to get the ROI on that.

Agency 65

Agency Marketing ROI Advertising 65

Martech Series

JULY 29, 2022

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube. “This capability reinforces our commitment to helping our clients not only to uncover insights, but also to activate these insights, measure overall marketing ROI and ultimately drive growth.”

Brand Lift 80

Brand Lift Media ROI MarTech 80

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 60

Media Agency Ad Tech Brand Awareness 60