Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. A wasted impression is an impression that a company doesn’t want to buy and an audience doesn’t want to hear,” said Gretchen Smith, vp of media at ARM. “In

Audience 89

Audience Agency Impressions Media 89

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

Retail 294

Retail Media Impressions Agency 294

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.

Agency 270

Agency Communications Media Impressions 270

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Demand Side Platform 85

Demand Side Platform Click Through Rate Agency Media 85

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Agency 87

Agency Viewability Impressions Media 87

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Advendio

MARCH 20, 2023

With the growing popularity of podcasts, many businesses are turning to podcast advertising agencies to help them create and implement successful podcast advertising campaigns. However, these agencies face several technology challenges that can impact their ability to effectively manage and optimize podcast advertising campaigns.

Agency 76

Agency Advertising Ad Server Impressions 76

Fuel Lines

SEPTEMBER 1, 2021

My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. Blair is calling on agencies to once again reclaim the high ground in client relationships. I immediately ordered a copy.

Agency 158

Agency Impressions Conversion Advertising 158

Fuel Lines

FEBRUARY 23, 2016

Too often good agencies succumb to bad writing. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.

Agency 259

Agency Impressions Advertising Marketing 259

MNTN

NOVEMBER 27, 2023

Because of this drastic shift, agencies around the globe are looking for ways to stand out and drive higher value for their clients. With the performance capabilities of Connected TV , agencies can drive clear results and fight back against these changes.

Agency 52

Agency Impressions Conversion Marketing 52

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . Too big to ignore.

Viewability 122

Viewability Agency Impressions Clickbait 122

Digiday

JULY 2, 2023

As more influencers and marketers turn to generative AI to scale their work, agencies are exploring how this trend can lead to wasted media dollars going toward fake or bad impressions — or in some cases backing plagiarized material and misinformation created by AI that could pose risks to the brand.

Agency 69

Agency Media Impressions Marketing 69

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Finance Media 59

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 72

Agency Header Bidding Ad Tech Demand Side Platform 72

Martech Series

AUGUST 31, 2022

Agencies including 97th Floor, Digital BIAS, RenderTribe, SageFrog, and their customers show growing interest in ABM, with RollWorks seen as a strong partner. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog.

Agency 59

Agency SEO Impressions MarTech 59

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions ROI Ad Tech Agency 52

Fuel Lines

NOVEMBER 9, 2012

A custom-built international network available “on demand,” at a price every agency can afford. The event was sponsored by thenetworkone , one of the largest network of independent advertising agencies in the world. It was rewarding to work with such a culturally diverse group of agencies.

Agency 275

Agency Impressions Advertising Media 275

Fuel Lines

JANUARY 10, 2013

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. The Marketing Agency Blueprint is more about how to lay the foundation than actually building the house.

Agency 279

Agency Marketing Education SEO 279

Martech Series

SEPTEMBER 1, 2022

Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content. Relo Metrics’ sponsorship intelligence platform is used by hundreds of sports teams, brands and agencies, enabling them to quantify their sponsorship exposure across all digital channels. Ecosystem for Loyalty and Rewards.

Agency 89

Agency Impressions MarTech Media 89

MNTN

MARCH 19, 2024

Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. The DSP will work to find available impressions that fit within all of these criteria. An ad exchange is a marketplace of ad impressions. What is a DSP?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

Agency 275

Agency Public Relations Shipping Audience 275

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

Agency 69

Agency Media Demand Side Platform Ad Tech 69

Martech

MARCH 8, 2024

SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Despite this, men hold more senior positions in those agencies. The most common job title for men in SEO agencies is Managing Director.

SEO 119

SEO Marketing MarTech Agency 119

Fuel Lines

FEBRUARY 10, 2015

Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon. Advertising and Marketing agencies that do little marketing at all. Whatever the reason, there is a potential danger that could be looming on the horizon for ad agencies that don’t start walking the talk.

Agency 198

Agency Education Impressions Marketing 198

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. Audience pitch. The question is, when will it start?

Agency 84

Agency Media Demand Side Platform Ad Tech 84

Digiday

AUGUST 23, 2023

Instead of acquiring media solely based on impressions or reach, they can make purchases by gauging attention generated by an ad campaign. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 69

Viewability Agency Impressions Media 69

Digiday

APRIL 23, 2023

Agencies are moving beyond the generative artificial intelligence-produced text and art. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.

Media 70

Media Agency Entertainment Audience 70

Fuel Lines

AUGUST 27, 2012

Included below are some thoughts and ideas on how you can engage prospects and use Google Plus Hangout as a tool for agency new business. Here are some advantages for using Google Plus Hangouts: Impress your prospects by scheduling video conference calls. Give your prospects the behind-the-scenes look at your agency.

Agency 277

Agency Entertainment Impressions Media 277

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic.

Machine Learning 77

Machine Learning Media Healthcare Impressions 77

Digiday

FEBRUARY 15, 2023

By most measures, the agency holding companies dealt with 2022 better than many expected during a gloomy fourth quarter, when it appeared likely that inflation, soaring interest rates and lingering supply-chain issues would slide the economy into a recession. billion) for the holding company, and 10% organic growth.

Agency 68

Agency Marketing Impressions Media 68

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 68

Agency Media Retail Entertainment 68

Digiday

NOVEMBER 8, 2022

It can be difficult to hold organizations accountable when it comes to diversity and inclusion, which is why the 4A’s Foundation formed a group to help agencies do just that. “Some people or some agencies are doing all the right things,” Murray told Digiday. “But there’s so much work to be done.

Agency 69

Agency Impressions Media Advertising 69