MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. Ad Serving : Once a bid is won, the advertiser’s creative is served to the user on the publisher’s site or app.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. I’ve always worked selling software to publishers, and they always ate last.”. And now here we are today.

Ad Exchange 56

Ad Exchange Agency Demand Side Platform Ad Inventory 56

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. So they’re literally giving the money back,” said one of the agency executives.

Advertising 97

Advertising CPM Agency Ad Inventory 97

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. It ensures that the ad space is sold to the highest bidder, maximizing the revenue for publishers.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. As it stands, there are 23 partners helping it sell impressions. The reality might not bear this out.

Ad Tech 52

Ad Tech Marketing Impressions Ad Inventory 52

OpenX

FEBRUARY 6, 2024

Our data enables the entire media ecosystem to better value inventory. Media sellers and exchanges are able to position inventory based on high, medium or low attention and agencies, advertisers and media buyers can then optimize their budgets to secure inventory that delivers the greatest impact.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Please take our short survey so we can tell you the state of martech salaries and careers.

Cookies 112

Cookies Ad Server Ad Exchange Ad Inventory 112

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. increase in ad spend, reaching an overall valuation of €90.1 billion in 2023.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. increase in ad spend, reaching an overall valuation of €90.1 billion in 2023.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

OCTOBER 25, 2022

As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources.

Impressions 77

Impressions Machine Learning Ad Inventory Media 77

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 58

Viewability Impressions Agency Media 58

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. It is more often a fixed-price agreement rather than an auction.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Digiday

JANUARY 31, 2023

As Craig Brown, head of delivery at digital agency Incubeta U.S., This was certainly the case for the advertisers who employ ad agency Blue Wheel Media. In the fourth quarter, ad spending on Snapchat rose just 3% compared to the previous quarter, and only 7% on the same period a year ago.

Advertising 60

Advertising Impressions Agency Banner 60

Digiday

JANUARY 4, 2023

The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. Kristi Argyilan, svp of retail media at Albertsons Companies, added that the partnership moves the retail media business forward. “The

Media 54

Media Retail Electronics Ad Inventory 54

AdvertiseMint

OCTOBER 24, 2023

DSPs go beyond just purchasing ad impressions. They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Automatad Inc.

NOVEMBER 20, 2023

Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. As a publisher, you guarantee a specific amount of inventory to an advertiser at a fixed price. Similar to Preferred Deals, inventories, instead of being auctioned, are negotiated.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. fakesite.com).

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. the New York Times) to sell fake ad inventory.

Affiliates 98

Affiliates Marketing CPA ROI 98

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Monetize More

MARCH 3, 2023

You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Ad formats supported in their network include native, video, banner, and rich media ads.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Don’t forget the revenue booked for sales to an advertiser or an agency. And on it goes. Yes they do.

Ad Tech 60

Ad Tech Impressions Ad Exchange Ad Inventory 60

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Their focus is on mobile and video ad monetization.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency 52

Agency Media Non-Profit Retail 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

DECEMBER 29, 2022

Real-time ads and cross-channel amplification. In 2022, CTV overtook mobile for global ad impressions. Changes in adtech tend to initiate from the economic power of the buy-side and then get pushed through the ecosystem,” said Curt Larson, Chief Product Officer at omnichannel ad exchange Sharethrough.

Media 113

Media Advertising Audience Ad Exchange 113

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2020 was $1.45, $0.04 more than the average in Jan. 2021, which was even with the average CPM in Jan. 2022, according to Operative’s STAQ Benchmarking Data.

CPM 57

CPM Impressions Media Ad Inventory 57

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. The Week For Agencies. Ad Net Zero Expands Internationally.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52