Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.
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