Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 2020 was $1.45, $0.04 more than the average in Jan. tumble to $1.21, per the data.

CPM 63

CPM Impressions Media Ad Inventory 63

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

JULY 24, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. the New York Times) to sell fake ad inventory.

Affiliates 99

Affiliates Marketing CPA ROI 99

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Their focus is on mobile and video ad monetization.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. The Week For Agencies. Ad Net Zero Expands Internationally.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency 52

Agency Media Non-Profit Retail 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

MNTN

MARCH 19, 2024

Programmatic advertising has several benefits, including: Efficiency : Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Automatad Inc.

FEBRUARY 22, 2022

The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. Furthermore, inventories carrying NewsPassID sold 25% more than inventories that did not. The Trade Desk, which earned $1.2 Dotdash’s Perspective on Cookieless Advertising.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects. How to Sign-up for Google Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Ad Examples TripleLift Ad Example #1 TripleLift Ad Example #2 TripleLift Ad Example #3 TripleLift Pros Their creative capabilities are top-notch. Their ads blend seamlessly into all native environments. This is especially powerful for agencies looking to make a positive brand impact.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

APRIL 4, 2023

Set up exclusive deals : Preferred Deals and Curated Marketplaces offer exclusive access to premium inventory and help to increase revenue potential. Publishers can negotiate with select buyers to offer inventory at a fixed price. The bidder doesn’t get anything they can’t get on open auction.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Clearcode

APRIL 26, 2022

advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Brid.tv

AUGUST 31, 2022

Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Reporting — The final step includes the OTT platform sending all relevant ad campaign data back to the advertiser. How Are OTT Ads Inserted? How much do OTT ads cost? How to buy OTT ads?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. “Our visions of advertising aren’t just based on impressions, but whether there is an impact on culture,” says Michelle Crossan-Matos, chief marketing officer of Ulta Beauty, a Mediahub client.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52