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Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports

Digiday

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

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Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

Digiday

Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. For the new Best Emerging Technology Campaign category, specialty retailer Party City and agency partner 22squared are winners for their new PartyAI solution.

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What Is a Good CTR for TikTok Ads?

AdvertiseMint

The crucial metric to consider is the click-through rate (CTR). CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them. The formula for CTR is as follows: CTR = (Number of Clicks / Number of Impressions) x 100.

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TikTok Ads vs Facebook Ads

AdvertiseMint

This can increase costs per click (CPC) or impression (CPM). Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. TikTok’s click-through rate is 9% for in-feed ads. per click.

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Everything You Need to Learn on How Much Do TikTok Ads Cost

AdvertiseMint

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. After all, hiring a graphic designer or an agency costs more money. CPM stands for cost per mile.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Engaging through an agency or management team Agencies are a viable option for teams with abundant resources and limited time to directly manage negotiations, as they can handle contracts and logistical details efficiently. Keep things simple. Don’t forget the legal bits.

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