Ad Ops Hero

JANUARY 25, 2021

Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign. Counting the impression doesn’t mean that the ad has viewed by the visitor of the web page, it means that the ad has rendered on the ad slot.

CPC 52

CPC CPL Advertising CPM 52

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%. Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

NOVEMBER 17, 2020

Technically, this ad comes from an agency, not an enterprise B2B SaaS company: But I’m including it here anyway because I love the simple formula used in the headline text: “Looking for a partner who can [deliver some result]? Click-Through Rate. Simple “If-Then” Lead-Gen Form Ad. Cost per lead. Cost Per Lead.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

SEPTEMBER 22, 2023

Click-Through Rate (CTR) : This is the percentage of users who click on your website in the search results compared to the number of total users who view it. Impressions : Impressions refer to the total number of times your content or ad is displayed to users.

Marketing 105

Marketing Conversion SEO Conversion Rate 105