Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 63

Viewability Agency Impressions Media 63

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards.

Viewability 118

Viewability Impressions MarTech Advertising 118

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care.

Viewability 92

Viewability Impressions Entertainment Audience 92

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count.

Advertising 85

Advertising Viewability MarTech Impressions 85

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 55

Agency Entertainment Viewability Impressions 55

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Digital media is filled with such gotchas.

Media 127

Media Impressions Education Viewability 127

Digital Turbine

AUGUST 31, 2022

Long gone are the days when we focused our advertising efforts on impressions and reach. The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 58

Viewability Impressions Agency Media 58

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. At my agency, we also like to use keywords for targeting. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 78

Viewability Conversion Rate Impressions Conversion 78

Ad Monsters

APRIL 25, 2024

Opting to focus on lowering the carbon footprint of the digital advertising industry, Brian left OpenX to launch the Alpine Project, a consultancy that helps advertising agencies, ad tech platforms and publishers create and implement environmental sustainability strategies. And the six largest ad agency holding companies have done so as well.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. Now, marketing needs to show ROI quickly. Brand understanding.

Marketing 138

Marketing Brand Awareness Viewability Audience 138

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

VideoWeek

JUNE 30, 2022

” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact. And measurement terms including impressions, reach/frequency, and engagement have been defined to make in-play ads more comparable to other channels.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digiday

DECEMBER 13, 2022

The media agency is now morphing the unit into UM Commerce, a reflection of the growth in commerce media that has spurred its media spend growth from $125 million in 2019 (before the pandemic) to around $1 billion today. . And why not? As Chad Engelgau, Acxiom’s CEO , told Digiday last week, everything’s becoming an ad network.

Media 60

Media Viewability Retail Agency 60

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising Audience 88

OpenX

FEBRUARY 6, 2024

We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. Measurement in CTV can be complicated, and leveraging attention metrics in CTV helps buyers understand where their investments are most likely to drive outcomes vs the value of an impression.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.

Viewability 64

Viewability CPM Audience Ad Tech 64

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are more efficient than traditional metrics like impressions and clicks. They made this decision because viewability is not as credible as attention. Eventually, you will get high CPM and ad yield.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Digiday

JUNE 2, 2022

The holding company plans to use Lumen’s data set to try to deliver engagement levels of between three and 10 times effectiveness, but then grow its own proprietary database around attention across all its media agency outposts. And viewability is still [a] way more popular [metric] than attention.”.

Media 49

Media Viewability Impressions Ad Tech 49

VideoWeek

MAY 10, 2023

And as agencies and advertisers look for metrics which allow fair measurement across all forms of video, can attention help capture the differences between different mediums? So we provide agencies with planning data so they can make decisions before they spend any money at all.

Impressions 65

Impressions Viewability Media Audience 65

More About Advertising

JUNE 24, 2019

Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one where 50 per cent of an ad appears on screen for more than one second.

Viewability 68

Viewability Impressions Advertising Media 68

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. The Growing Threat of IVT and Fight Against Ad Fraud. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. The Growing Threat of IVT and Fight Against Ad Fraud. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 55

Marketing Viewability Agency Ad Tech 55

Media Math

FEBRUARY 12, 2023

But it’s estimated that a single digital ad campaign delivering 1 million impressions emits the same carbon footprint as a round-trip flight from Boston to London. If you’re interested in understanding how to reduce your brand’s or agency’s environmental impact, download our whitepaper POV: Sustainability in Advertising.

Viewability 52

Viewability Impressions Education Media 52

Media Math

MARCH 22, 2022

Agencies like Havas and GroupM use SPO to focus their purchasing energy onto a fraction of the total supply sources available. Make sure your DSP partner can provide log level impression data that aligns performance data with all media cost data – SSP fees, DSP fees, audience fees, serving fees, measurement fees – for all pathways.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech

JUNE 10, 2022

If we give advertisers and their agency partners things that are standardized, widely accepted and adopted, that drives spend. To support impression and viewability measurement, IAB Tech Lab announced an expansion of Open Measurement (OM) SKD, available for CTV in 3Q. A rising tide lifts all boats. Open Measurement SKD for CTV.

Media 103

Media Viewability Ad Exchange Impressions 103

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. You can start by applying viewability segments to your targeting to ensure your creatives have the best opportunity to impact your intended audience. Here are four ways you can improve your win rate.

Media 52

Media Viewability A/B Testing Electronics 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise.

CPM 65

CPM Viewability Impressions Media 65

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Verizon for example had 781 impressions served to one person on one MFA website over a one hour period. we must buy for a certain low cpm and reach high viewability values with it while keeping it all brand safe.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52