InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 119

Viewability Audience Cookies Conversion 119

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 67

Viewability Agency Impressions Media 67

AdExchanger

MAY 4, 2023

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.

Agency 101

Agency Media Viewability GDPR 101

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 94

Viewability Impressions Entertainment Audience 94

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Smart TVs.

Viewability 119

Viewability Impressions MarTech Advertising 119

More About Advertising

AUGUST 10, 2017

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has.

Viewability 40

Viewability Communications Agency Advertising 40

Ad Monsters

DECEMBER 13, 2022

The effect of ID changes on agencies vs. in-house agencies. . Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

Viewability 73

Viewability Advertising Impressions Cookies 73

Ad Monsters

MAY 1, 2024

Buyers, particularly at agencies, are extremely stretched. DSP campaign goals set too high viewability? EH: Lotame typically works with brands and agencies to understand campaign goals and business objectives and builds customized addressability programs that include audience data and curated inventory across scaled supply partners.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory.

Advertising 85

Advertising Viewability MarTech Impressions 85

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 75

Click Through Rate Advertising Viewability Cookies 75

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. PubMatic, for example, worked with agency giant Dentsu on a CTV campaign that sought to reach consumers who wanted to buy a high-value tech product during the holiday shopping season.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

VideoWeek

APRIL 18, 2024

CEO Wayne Blodwell said the company aims to bridge this gap between ad spending and actual ad attention, focussing on brands and independent agencies. Impact Media’s ‘Guaranteed Attention Measurement Suite’ at launch will bill clients only when a display ad is seen for one second or a video ad is seen for three seconds. .

Media 80

Media Click Through Rate Viewability Video Ads 80

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 62

Media Agency Pop-Up Machine Learning 62

Digiday

JUNE 29, 2023

Compared to traditional key performance indicators, such as viewability or clicks, researchers say these optimized ads can show how content is affecting viewers. Ad solutions company Emodo this week released a study that showed dynamic and animated creative ads can improve attention, engagement and memorability compared to static ads.

Viewability 64

Viewability Media Agency Advertising 64

Martech

SEPTEMBER 30, 2022

The tools let advertisers know if the ads were viewable and actually seen by users, and also if the ads were served in a brand-safe and fraud-safe environments. Third-party measurement. In your inbox. Processing.Please wait. Why we care.

Retail 109

Retail Media Viewability Ad network 109

VideoWeek

JUNE 30, 2022

” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact. Anzu for example earlier this year partnered with Oracle’s Moat for in-game viewability measurement. New standards have been added for non-2D or video formats. .

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digital Turbine

AUGUST 31, 2022

The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment. Focusing solely on viewability metrics in mobile leaves value on the table.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Digiday

DECEMBER 13, 2022

The media agency is now morphing the unit into UM Commerce, a reflection of the growth in commerce media that has spurred its media spend growth from $125 million in 2019 (before the pandemic) to around $1 billion today. . And why not? As Chad Engelgau, Acxiom’s CEO , told Digiday last week, everything’s becoming an ad network.

Media 65

Media Viewability Retail Agency 65

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 64

Viewability Impressions Agency Media 64

VideoWeek

MAY 17, 2024

Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.

Viewability 64

Viewability CPM Audience Ad Tech 64

Digital Turbine

APRIL 30, 2024

I’ve frequently heard agency and brand advertisers express eagerness to tap into the vast potential of gaming audiences. It allows them to achieve massive scale while being 100% brand-safe, viewable, and measurable. Ads are a native and vital part of mobile games, with users eager to engage for a better experience.

Viewability 52

Viewability Audience Advertising Media 52

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

MARCH 6, 2023

At my agency, we also like to use keywords for targeting. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. Each platform’s definition of video completion rate might differ.

Viewability 83

Viewability Conversion Rate Impressions Conversion 83

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry.

Viewability 69

Viewability Advertising Ad Tech Finance 69

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint.

Marketing 103

Marketing Viewability Finance Media 103

Digiday

JANUARY 6, 2023

Meanwhile, in CES’ C Space, where programs and exhibits are dedicated to marketing and advertising, agencies and firms from Accenture Song to Amazon discussed adtech, new forms of analytics and clean rooms as the conference kicked off on Thursday. Future of attention metrics. media partnerships at Dentsu.

Viewability 62

Viewability Entertainment Media Agency 62

VideoWeek

AUGUST 25, 2022

This data was collected using Amplified Intelligence’s attentionTRACE mobile app, which combines facial footage from phone cameras with metadata on viewability, scroll patterns, sound and phone orientation. ” Where the agencies are focusing their attention is gaze direction, fixation and dwell time, argues Goode.

Video Ads 124

Video Ads Cookies Viewability Banner 124

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. The Growing Threat of IVT and Fight Against Ad Fraud. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. The Growing Threat of IVT and Fight Against Ad Fraud. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

OpenX

FEBRUARY 6, 2024

We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. Through a combination of advanced computer vision technology and ACR, we measure every second of television viewing at the person-level across hundreds of apps and thousands of programs.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

VideoWeek

SEPTEMBER 9, 2022

It allows the company to report on UK programming, advertising, attention, viewability and co-viewing at the same level of detail as it does in the US. Watch and learn.

Viewability 69

Viewability Audience Media Agency 69

Media Math

MARCH 22, 2022

Agencies like Havas and GroupM use SPO to focus their purchasing energy onto a fraction of the total supply sources available. You want to make sure that as cookies go away, your SPO decisions will be supported by the new 1st party identifiers your brand (or agency) uses. Over the past 4 years, buyers have gotten savvier in SPO.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Digiday

JUNE 2, 2022

The holding company plans to use Lumen’s data set to try to deliver engagement levels of between three and 10 times effectiveness, but then grow its own proprietary database around attention across all its media agency outposts. And viewability is still [a] way more popular [metric] than attention.”.

Media 52

Media Viewability Impressions Ad Tech 52