Agency CPM Impressions Viewability 
Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.
Ad Monsters
MARCH 3, 2023
But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.
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Automatad Inc.
APRIL 7, 2024
Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are more efficient than traditional metrics like impressions and clicks. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory.
VideoWeek
JUNE 7, 2022
Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise.
Martech Series
SEPTEMBER 20, 2022
The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.
Martech
MARCH 15, 2022
Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.
VideoWeek
JUNE 24, 2022
The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. The Week For Agencies. IPA Offers Agency Members Free ABC Membership.
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