Martech Series

NOVEMBER 21, 2022

Results also showed that Azerion’s desktop and smartphone high-impact formats deliver more attention than any alternative display advertising solution on the web. One of the most important metrics used to measure attention is ‘attention seconds per 1000 impressions.’

Advertising 88

Advertising Viewability Display Advertising Audience 88

InMobi

JULY 15, 2016

Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

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MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Offers access to ad agencies, demand-side platforms, and premium ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. Statista ) Mobile ads are eating up TV advertisement share.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 17, 2022

Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. The Week For Agencies. Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. GroupM Maintains Confident Outlook for Ad Industry Despite Economic Woes.

Ad Tech 59

Ad Tech Impressions Media Agency 59