InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. The Week For Agencies. Ad Net Zero Expands Internationally.

Ad Tech 98

Ad Tech Agency Media Audience 98

Clearcode

AUGUST 13, 2023

Like all the other digital advertising channels, the in-app mobile advertising ecosystem is divided into the buy side and the sell side, with various advertising technology (AdTech) platforms playing a key role in the delivery and measurement of in-app ads. The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

JULY 15, 2016

While mobile video ads are more widely seen than other video ads, marketers need to be cognizant of the fact that they may be seen in silent mode. Building short engaging stories which are effective without sound is a new skill that creative agencies need to acquire.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

APRIL 23, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 foot tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. This facilitates. Accountability.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

SEPTEMBER 1, 2023

. “TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. s media agency Wavemaker.

Entertainment 52

Entertainment eCommerce Agency Media 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. In this case, the terms and prices are negotiated beforehand, and the ad impressions are guaranteed (unlike RTB). Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Amazon’s share price dropped 2 percent at the news.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52