Paleo AdTech

DECEMBER 10, 2023

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Now they can make it more valuable.

Ad Targeting 84

Ad Targeting Ad Server Geo targeting Ad Tech 84

Martech Series

DECEMBER 27, 2022

A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 For Europe, IAB’s report on Attitudes to Programmatic Advertising, published in October 2022 showed that more than 50% of advertisers, publishers, agencies and ad tech consider CTV as a key to programmatic growth.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. “ClearLine delivers agencies that additional path into our ecosystem while also benefiting media owners.

Demand Side Platform 105

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

Retail 52

Retail Media Ad Server Impressions 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 71

Ad Server Audience Conversion Agency 71

Paleo AdTech

DECEMBER 10, 2023

After some quiet time in Thailand, Wamsley followed the lead of Jim Clark into Florida real estate, suffered boldly through the reversals of 2008; then launched a PR agency, also based in Florida. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Its user data was incorporated into Havas’ Adnetik platform, an early agency buy-side platform or DSP.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

Agency 65

Agency Media Click Through Rate Retail 65

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Paleo AdTech

FEBRUARY 15, 2022

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting.

Ad Server 52

Ad Server Impressions Viewability Banner 52

Paleo AdTech

MAY 9, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Its user data was incorporated into Havas’ Adnetik platform, an early agency buy-side platform or DSP.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson , which did so much to bring ads to the nascent internet via clients such as Netscape and Silicon Graphics.

CPA 52

CPA Ad Server Agency Media 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

VideoWeek

AUGUST 3, 2022

Earlier this year the product entered beta testing, giving a number of media agencies and brands access to the data for the first time. “Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh.

Ad Server 64

Ad Server Audience Agency Media 64

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

Ad Server 71

Ad Server Advertising Ad Tech Agency 71

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Paleo AdTech

DECEMBER 10, 2023

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). Dave also founded TACODA, an early behavioral-targeting platform for digital ads acquired by AOL in 2007.

Media 52

Media Ad Server Ad network Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. Betraying a charming naivete, Brian showed up for his interview in a suit. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 20, 2022

After some quiet time in Thailand, Wamsley followed the lead of Jim Clark into Florida real estate, suffered boldly through the reversals of 2008; then launched a PR agency, also based in Florida. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.”

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Ad Monsters

MAY 23, 2022

They will have all the necessary tools to get the job done, either handling everything on their own or complementing a publisher’s internal ad ops team.” ” WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services.

Ad Ops 108

Ad Ops Ad Server Ad Tech Media 108

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 110

Cookies Ad Server Ad Exchange Ad Inventory 110

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Paleo AdTech

DECEMBER 10, 2023

” Intriguingly, after a troubled experiment with the ad server NetGravity (later acquired by DoubleClick ), Yahoo! chose to develop and use its own in-house technology for ad serving, insertion, scheduling, accounting and measurement. “In fact, there were a lot of people who had this dream: Could we build a Yahoo!

Banner 52

Banner Ad Server Advertising Agency 52

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform.

Media 52

Media Header Bidding Ad network Cookies 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me I became an instant believer, and what was interesting is at that time … the big agencies were not believers.”

Media 40

Media Ad network Ad Server Entertainment 40

MNTN

MARCH 14, 2024

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user. The Google Ad Manager platform is both an SSP and an ad exchange. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

APRIL 16, 2023

Sean Buckley, Magnite’s CRO, said the launch of ClearLine was a response to direct demand from media agencies for a more direct means of sourcing inventory “in certain scenarios” and that it offers participating publishers more flexibility. SpringServe, our video ad server, is the foundation for ClearLine.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

Paleo AdTech

DECEMBER 10, 2023

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.

Ad network 52

Ad network Cookies Ad Server Media 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

FanDuel aimed to expand its customer base and cross-sell products for its existing customers, but also needed to measure and optimize ad performance using multi-touch attribution, as its ad programs work across many browsers and devices. while staying in alignment with consumer privacy regulations.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52