Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

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Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. In your inbox.

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Retail Media Marketing Cookies 111

AdExchanger

JANUARY 17, 2024

Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports.

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Cookies Retail Media 107

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

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AdExchanger

FEBRUARY 13, 2024

Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail Federation, Valentine’s Day spending is expected to hit a record $14.2 billion this year.

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Digiday

FEBRUARY 6, 2024

Amazon is making a bigger play for publishers in the post-third-party cookie ad market by offering to connect the dots between media companies’ first-party contextual data and its own transaction data as a retailer. Continue reading this article on digiday.com.

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Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao. After multiple delays.

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VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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Retail Media Ad Server Impressions 52

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Retail Media Advertising Manufacturing 90

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

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Ad Monsters

JANUARY 24, 2024

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience. The result?

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Retail Media Cookies Conversion 90

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

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Digiday

MARCH 20, 2024

Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights.

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Retail Media Cookies Audience 92

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

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Digiday

JANUARY 30, 2024

At the same time, the way shoppers search for information has expanded beyond Google, into TikTok , Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. He declined to detail Tropicana’s ad spend or retail partners.)

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More About Advertising

APRIL 7, 2024

The reason is the gradual demise of third party cookies … The post Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge first appeared on More About Advertising. Giant Us bank JPMorgan Chase – with more than $2.4 Facebook and Google currently control about 47%.

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Digiday

MARCH 27, 2024

The rapid growth of the retail media space has continued apace this year. Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data becomes that much more valuable. The company did not say how much money this represents.

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AdExchanger

JANUARY 31, 2024

When it comes to the […] The post The Big Story: The Stages Of Cookie Grief appeared first on AdExchanger. In this episode of The Big Story, our Executive Editor Sarah Sluis reports back from the event. One of her biggest takeaways?

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Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

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Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

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PubMatic

OCTOBER 9, 2023

The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. However, not every retailer is finding the success they’d hoped.

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Retail Media ROI Cookies 89

Digiday

DECEMBER 26, 2023

Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. Below, we round up the biggest trends of the year, based on the data that resonated the most with our readers.

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AdExchanger

MARCH 12, 2024

Which has opened a wide lane for Criteo to establish itself as the largest and most heavily […] The post Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard appeared first on AdExchanger.

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Ad Monsters

JANUARY 9, 2023

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021.

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Retail Media Cookies Impressions 99

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

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Retail Media Brand Awareness Ad Space 59

Digiday

MARCH 7, 2024

The writing has been on the wall for years, but Google finally started turning off third-party cookies to 1 percent of Chrome browsers in January. Until then, marketers are prioritizing first-party data, either mining it to make up for the signal loss or peddling it as the rise of retail media continues.

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AdExchanger

NOVEMBER 7, 2023

Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.

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Retail Media eCommerce Audience 120

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

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Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

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Adweek

MARCH 7, 2023

In this episode of Brave Commerce, Austin Leonard, head of sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future. The rise in retail media has resulted in fewer and fewer consumers.

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Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

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Retail Media eCommerce Audience 59

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

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TechCrunch Ads

AUGUST 8, 2022

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. But it’s not the software itself that’s the issue — rather the complaints target deceptive settings it found being applied.

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Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

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Retail Media Cookies Ad Tech 69

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. The need for data caused by the end of third-party cookies is spurring innovation.

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