Clearcode

JANUARY 21, 2024

For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized. appeared first on Clearcode.

Retail 83

Retail Media Advertising MarTech 83

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 102

Retail Marketing Fashion Audience 102

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 98

MarTech Affiliates Retail Brand Awareness 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 89

MarTech eCommerce Conversion Rate Healthcare 89

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 111

Retail Media Cookies GDPR 111

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 100

Retail Media eCommerce GDPR 100

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. Scrutiny of martech stacks and other investments.

MarTech 97

MarTech Marketing Retail ROI 97

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 95

Retail Media eCommerce ROI 95

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 84

Retail Media Ad Inventory MarTech 84

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech.

Retail 105

Retail Media Viewability Ad network 105

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S., Shoppers waited patiently. Ecommerce marketers are taking note of this shift in timing.

Retail 106

Retail eCommerce Manufacturing MarTech 106

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 108

MarTech Fashion Retail Communications 108

Martech Series

FEBRUARY 9, 2023

This acquisition showcases a new strategic direction for the company: addressing the needs of retailers and large accounts by adding a customer loyalty and retention channel. The acquisition of Captain Wallet allows Sendinblue to increase its presence with key global accounts and retailers.

Retail 89

Retail Communications MarTech Marketing 89

Martech Series

OCTOBER 1, 2022

Qurate Retail GroupSM, a world leader in video commerce (“vCommerce”) across linear TV, ecommerce sites, digital streaming and social platforms, announced that Scott Barnhart has been appointed Chief Operating Officer (COO), effective immediately. Rawlinson II, President and CEO of Qurate Retail, Inc.

Retail 87

Retail Real Estate Pharmaceuticals Food 87

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV vs. retail media. CTV is growing at a three-times slower rate than retail media at a similar point in its development, the report found. CTV hit this mark in 2019, while retail media did so in 2015.

Retail 82

Retail Media MarTech Advertising 82

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 81

Retail eCommerce MarTech Conversion 81

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers. That’s where the real value in retailers’ first-party data can be found.

Retail 95

Retail Media Demand Side Platform Ad network 95

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

OCTOBER 14, 2022

Aiello brings more than 20 years of global experience in HR with technology, retail, and fashion brands. Rawlinson II, President and CEO of Qurate Retail, Inc. Qurate Retail Group is part of Qurate Retail, Inc., Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan.

Retail 81

Retail Fashion eCommerce MarTech 81

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Dig deeper: Why we care about retail media networks. Retail data.

Retail 90

Retail Media Agency MarTech 90

Martech

NOVEMBER 29, 2022

Online retail sales set records on Black Friday and Cyber Monday. internet retailers. online retailers. However, retailers won’t complain if that’s the worst sales news this month. Get MarTech! The post Online retail kicks off holiday season with record sales appeared first on MarTech. Adobe : $11.3

Retail 93

Retail MarTech Marketing eCommerce 93

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Cookies 103

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Ciprian joins Cognitiondigital.io The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Retail 89

Retail Media ROI MarTech 89

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Martech Series

NOVEMBER 16, 2022

Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. We’d love to hear more about your own marketing processes closer home at Jitterbit and the martech that helps drive it? Some last thoughts martech best practices for B2B marketers? Start small.

MarTech 104

MarTech Retail Communications Marketing 104

Martech

MAY 19, 2022

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. 26% Top 150 retailers and restaurant chains have a dedicated loyalty app. 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions 75% prefer instant discounts/redemptions.

MarTech 96

MarTech Retail Marketing 96

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Get MarTech! Why we care.

Retail 82

Retail Media eCommerce Food 82

Martech Series

DECEMBER 1, 2022

Experts in digital commerce solutions share their winning strategies for capitalizing on the service and delivery trends Retail customers expect in 2023. “The speed and stability of composable commerce allows Retailers to innovate and select their desired (best-of-breed) tooling for each capability they want to incorporate.

Retail 84

Retail eCommerce MarTech Marketing 84

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 106

MarTech ROI Healthcare Finance 106

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 94

Retail Data Management Platform Education MarTech 94

Martech Series

AUGUST 9, 2022

Alpine IQ, the leading data and marketing solutions provider for cannabis Retailers and Brands, today expanded their suite of omnichannel messaging tools to include geofence messaging. When a customer enters or exits the geofenced radius, Retailers and Brands can send highly targeted automatic messages to their customers.

Retail 86

Retail MarTech Conversion Marketing 86

Martech

AUGUST 19, 2022

Yet for most organizations, martech integration is not a priority — and understandably so. On top of this, additional capabilities are required beyond technical readiness to successfully tackle the martech integration challenge. Get MarTech! Martech debt can be caused by: Lack of requirements and resources. In your inbox.

MarTech 106

MarTech Marketing Retail 106

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Retail 107

Retail Media MarTech Marketing 107

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 94

Retail Agency Impressions MarTech 94

Martech Series

AUGUST 23, 2022

Service businesses and financial services, sit-down restaurants, quick-service restaurants (QSR), hotels and retail brands collectively saw a MoM increase in total listing views and total Google searches. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick. 21% increase in total clicks.

Retail 90

Retail SEO Healthcare MarTech 90

Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers. Michelle St.

Retail 75

Retail CPC eCommerce Ad network 75