PubMatic

OCTOBER 9, 2023

The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. However, not every retailer is finding the success they’d hoped.

Retail 89

Retail Media ROI Cookies 89

VideoWeek

FEBRUARY 1, 2024

UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op describes its new offering as the UK’s first convenience store retail media network, distinguishing its offering from others in the grocery space like Tesco, Sainsbury’s, and Lidl.

Retail 52

Retail Media eCommerce ROI 52

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. What is Programmatic ROI?

ROI 69

ROI Advertising Brand Awareness Cookies 69

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 64

Retail Media ROI Agency 64

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 108

Retail Media ROI MarTech 108

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 65

Retail Marketing Food ROI 65

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 114

Retail Media ROI Impressions 114

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Ad Beat

FEBRUARY 21, 2024

You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. In fact, a study found that 55% of millennials would gladly offer their biometric data to retailers if it meant more convenience as well as a more tailored shopping experience. So, if you aren’t marketing to them?

ROI 52

ROI Marketing Impressions Conversion 52

InMobi

JULY 13, 2023

Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. This is where InMobi Commerce has been establishing ourselves as a leading provider of AI-powered solutions for Retail Media.

Retail 52

Retail Media ROI Ad Tech 52

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 105

Ad Tech Retail Media Advertising 105

VideoWeek

FEBRUARY 22, 2023

The warning comes in spite of a strong Q4 that saw the retail giant grow its revenues by 7.3 Growth for the quarter was driven by 41 percent YoY increase in advertising sales, bolstered by its retail media network. ” The retailer forecast enterprise sales growth of 2.5-3 percent, reaching $164 billion. percent to hit $611.3

Retail 59

Retail Media eCommerce ROI 59

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI). “ That reason went away in February,” says Perrin.

ROI 52

ROI Advertising Food Media 52

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory ROI 52

InMobi

FEBRUARY 23, 2022

The growth in e-commerce over recent years has also arguably made retailers’ websites and apps valuable media spaces in their own right. And this shift has in turn created a unique opportunity for retailers to develop new revenue streams with potentially far higher margins, while also deepening their relationships with brand partners.

Retail 52

Retail Media ROI Cookies 52

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce Affiliates 93

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

InMobi

JULY 15, 2021

More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business.

Retail 52

Retail Media Click Through Rate ROI 52

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. Within retail media, this is where her agency is focusing on new-to-brand and incrementality as KPIs, which tell clients that they might get a new consumer that only buys through that marketplace.

Retail 68

Retail Agency Click Through Rate Brand Awareness 68

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.

Media 93

Media Retail ROI Advertising 93

Martech

APRIL 10, 2024

It published an article on AI and retail over four years ago. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” These two tools have been announced as the first in a series of updates to the platform. All-in on AI.

ROI 112

ROI Retail MarTech Marketing 112

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

eCommerce 72

eCommerce Media ROI Retail 72

Digiday

NOVEMBER 3, 2022

For a comprehensive digital retail operation built with flexibility in mind, organizations are turning to a new strategy: composable commerce. But optimizing the customer experience across channels is easier said than done. Businesses are inundated with digital tools, and these tools don’t always play nicely together.

ROI 65

ROI Retail 65

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. Scrutiny of martech stacks and other investments.

MarTech 109

MarTech Marketing Retail ROI 109

Martech Series

FEBRUARY 15, 2023

Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. On the flip side, brands that cut spending risked losing 15% of business to competitors that boosted their spending.

Marketing 98

Marketing ROI Food Retail 98

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack. Empowered store associates.

Retail 138

Retail eCommerce ROI Machine Learning 138

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing ROI MarTech 81

VideoWeek

AUGUST 11, 2023

In this week’s Week in Review: Disney+ plans ads launch in Europe, UM launches a new retail media offering, and digital powers the NYT’s ads business to marginal growth. Hotstar subscriptions meanwhile dropped from 52.9 million to 40.4 million, following the loss of key cricket rights.

Retail 52

Retail Media Ad Tech Agency 52

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98