Ad Beat
FEBRUARY 21, 2024
You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. In fact, a study found that 55% of millennials would gladly offer their biometric data to retailers if it meant more convenience as well as a more tailored shopping experience. So, if you aren’t marketing to them?
Martech Series
NOVEMBER 29, 2022
This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.
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illumin
OCTOBER 20, 2023
Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions.
InMobi
JULY 15, 2016
Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Analysing “influenced” engagement helps identify the network partners which are delivering better ROI.
Monetize More
OCTOBER 4, 2022
In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3 percent, which is almost two times higher than the average CTR for traditional display. Make the most of Q4 Spend. Direct Deals.
InMobi
JANUARY 5, 2015
According to BI Intelligence , Mobile Video advertising will grow at a CAGR of 76 per cent between 2013 and 2018, second only to Mobile display advertising. At InMobi, we’re looking forward to the evolution of mobile marketing towards even more ROI maximization. Here’s to a successful year ahead! Team InMobi
Single Grain
JUNE 5, 2023
Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (
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