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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

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Mobile First Creative Best Practices

InMobi

Similarly, tourism bodies can advertise targeted places of interest close to the tourist’s current location. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Native Ads - The mobile environment is teeming with feeds - news feeds, social feeds, product feeds, etc.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Programmatic advertising offers a new solution for businesses and advertisers. Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites.