Martech Series

JULY 1, 2022

Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky.

Marketing 102

Marketing SEO Mobile Search ROI 102

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

FEBRUARY 1, 2023

Mailchimp ) On average, the online retail industry has a conversion rate of 3%. on search engines and $90.80 WordStream ) Search engine optimization plays a crucial role in conversions, with 94% of website traffic generated through organic search. Oberlo ) In 2021, retail e-commerce sales amounted to $5.2

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 5, 2023

Statista ) The retail industry invests the most money in digital advertising. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. LitCommerce ) CPA on search is $48.96, and $75.51

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145