Martech Series
JULY 1, 2022
Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Take social media marketing and organic search. And the consequences are dire.
Ad Ops Hero
JANUARY 27, 2021
It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platform provides a control over bidding the ad inventories and optimizing the campaign budget spend to increase the advertiser ROI.
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illumin
FEBRUARY 20, 2024
QR codes: this type of mobile strategy makes use of QR codes. Mobile search ads: mobile search ads are those that appear within a search engine, mirroring the look and feel of organic search results but with an added CTA.
Adtelligent
JULY 19, 2022
Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
InMobi
AUGUST 21, 2013
Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.
Single Grain
APRIL 14, 2023
Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023 2) Returns on Investment (ROI) SEO returns on investment is a vital metric that lets you determine how effectively you are spending funds on your SEO efforts. A low SEO ROI would indicate that you need to improve your marketing strategy.
Adtelligent
OCTOBER 6, 2021
Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. UX as a priority.
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