article thumbnail

Augmented reality marketing expands with new Pinterest Try On for furniture

Martech

Called “Try On for Home Decor,” the feature is already available for retailers such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair. Increasingly, retailers are looking to virtual and AR experiences to enable customers to inspect and purchase big-ticket items like furniture remotely. Pinterest’s Try On for Home Decor feature.

article thumbnail

Who’s Your Audience? Holiday 2022 Edition

MNTN

This year’s forecast is going to be big, even despite the current economic climate: with holiday retail sales predicted to increase 3.3% Nearly 50% of consumers started shopping before Thanksgiving and retailers are extending their holiday sales every year, which is an indication that shoppers are on the pulse for deals all year round.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Big Brands Are Losing Online Market Share

Martech Series

Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. Many retailers assume their market concerns should still be other large brands who have competed with them in-store for decades.

Marketing 102
article thumbnail

3 Things Consumer Packaged Goods Advertisers Should Know

Basis

The explosion of retail media networks has shifted the way that consumers shop and interact with products online. They first encounter your product through a video ad as they watch the newest season of The Handmaid’s Tale on their connected TV , and are then re-targeted via mobile search and social media.

article thumbnail

Brands Embrace Mobile Advertising

InMobi

There has been a lot of coverage of late about the retail industry in particular. Retailers are concerned about "show-rooming", where consumers shop in stores and then bargain shop for these products online. The mobile space is by no means perfect yet, but it is a land of opportunity just the same.

article thumbnail

Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Acceleration of Mobile Commerce As per eMarketer, 1.6% of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales. occurred on smartphones in 2015.

article thumbnail

Digital is Dead - Long Live Digital

InMobi

People, especially the younger generation, are increasingly consuming media on their mobile devices to make decisions about which movie to watch, where to shop and research the best deals on offer. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8