article thumbnail

Maximizing ROI on Programmatic Advertising Spend

Basis

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 69
article thumbnail

5 Retail Media Trends You Need to Know for 2023

Advendio

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

Digiday

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. “But I would say that in the last month, there has been a definite tempo change from our clients, particularly around the metric of new-to-brand.” ” Matathia said.

Retail 64
article thumbnail

According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

Martech Series

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92
article thumbnail

10 Reasons Your Retail Media Strategy Should Include Video [Infographic]

InMobi

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.

Retail 52
article thumbnail

Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul

Martech Series

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement. Now is the Time to Adopt.

article thumbnail

Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Increased Customer Engagement: Local marketing allows your brand to tap into your locale’s specific needs and interests, leading to higher customer engagement and loyalty. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105