Brand Awareness Click Through Rate Retail ROI 
InMobi
NOVEMBER 17, 2021
Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.
Digiday
MARCH 1, 2023
The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.
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AdvertiseMint
JANUARY 20, 2024
Consultants fine-tune your online presence and boost brand awareness. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. A retailer was struggling to grow beyond five physical stores. These metrics align with growth, sales, and branding objectives.
Single Grain
JULY 31, 2023
Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!
MNTN
JANUARY 31, 2024
Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.
MNTN
FEBRUARY 6, 2024
This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website.
Single Grain
AUGUST 10, 2023
Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). It allows for strategic bid adjustments based on performance data.
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