InMobi
NOVEMBER 17, 2021
Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.
Digiday
MARCH 1, 2023
The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.
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Martech Series
JUNE 16, 2022
At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).
AdvertiseMint
JANUARY 20, 2024
Consultants fine-tune your online presence and boost brand awareness. A retailer was struggling to grow beyond five physical stores. At AdvertiseMint , we are experts at driving sales and enhancing brand awareness using paid social media ads. You simply can’t figure out everything alone. billion by 2026.
Kevel
MARCH 28, 2022
Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Retail Media. $5 Who are your advertisers? Industry / Ad Unit.
InMobi
JULY 13, 2016
Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature. Who is your audience?
InMobi
SEPTEMBER 30, 2019
For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. This is hardly a bad thing, as brand awareness and name recognition are critical components to a well thought-out mobile marketing campaign.
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