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Digital Marketing Consulting

AdvertiseMint

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

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Why Audience Segments Are the New Currency in Mobile Advertising

InMobi

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature. Who is your audience?

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How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. If 100% of people click, but 0% of them convert, you make nothing.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

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7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

It’s not just Amazon making the big bucks on Prime Day anymore; other retailers are getting in on the act – and so should you! If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales. During Prime Day 2017, sales for brands off Amazon jumped 30%. Learn More: .

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet. Are OTT Ads Vertical Specific?

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Best PPC Bidding Strategies for Beginners

Single Grain

If advertisers have limited time or resources to actively manage and adjust bids manually, Maximize Conversions can be an efficient choice. Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. Cons: Prioritizing click volume may lead to lower conversion rates.

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