Advendio

APRIL 4, 2023

Therefore, to improve profits, an increasing number of supermarket chains now establish retail media networks – and brands are loving it. Global retail media spend is expected to be 121.88 Source: Statista But what exactly is retail media? What is Retail Media? Ads aren’t clickable here but are retargetable.

Retail 68

Retail Media Real Estate Retargeting 68

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Or, if you’re looking for a retargeting solution , you can target your loyal customers—but this time, in their living rooms.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 98

Retail Media Audience Marketing 98

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting 117

Ad Targeting Retail Ad Tech Marketing 117

Basis

DECEMBER 5, 2022

Consumer demands and behaviors are changing faster than ever, and megatrends such as the expansion of e-commerce and growing threats to brand loyalty are posing major challenges for retail marketers heading into 2023. Email capture remains the easiest entry point for retail marketers, and the most critical.

Retail 52

Retail Marketing Retargeting Cookies 52

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

Retargeting 52

Retargeting Ad network Retail Cookies 52

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%

Retail 66

Retail Media GDPR Shipping 66

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 63

Retail Media Retargeting Ad Inventory 63

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. In the U.S.

Retail 68

Retail Ad network Media Retargeting 68

Martech Series

AUGUST 31, 2022

With this integration, retailers can create search and browse abandonment journeys and tailor segments according to subscribers’ intent in their search and browsing activities. “Reducing abandoned search journeys is a big goal for retailers. Smart recommendations for semantic and visual product data.

eCommerce 95

eCommerce Retargeting Marketing Retail 95

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 68

Ad network Retargeting Ad Tech Retail 68

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 114

Retail Retargeting Ad Inventory Media 114

VideoWeek

AUGUST 31, 2022

URW is a French retail property operator with 82 shopping centres around the world. Other examples of deployments provided by the companies included product testing within the shopping centres, retargeting promotional offers, or interactive animations to promote TF1 programmes on one of URW’s 1,700 screens across Europe.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines. in October and 3.8% in November, but dipped 3.1%

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

VideoWeek

FEBRUARY 28, 2024

The company also offers a number of custom CTV targeting segments and web-to-TV retargeting. It also has partnerships with retail data providers to power outcome measurement. “Advertising via Connected TV is a sleeping giant,” said Sorrell.

CPM 52

CPM Retargeting Ad Tech ROI 52

Digiday

FEBRUARY 6, 2023

Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. In another collaboration, serveware retailer Replacements used CaaS to refresh television ads every quarter. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2%

Retargeting 67

Retargeting Media Conversion Rate Retail 67

MNTN

SEPTEMBER 29, 2022

With the winds of economic uncertainty blowing through corporate offices, retailers are hoping to get ahead of the storm and bolster their Q4 results by offering proactive shoppers early deals on their holiday shopping. The kids are back in school and retailers have quickly switched their focus to the holiday season.

Retargeting 52

Retargeting Retail Shipping Advertising 52

Digiday

FEBRUARY 21, 2023

A deal would give The Trade Desk real skin in the retail media game. This development comes as the company attempts to transition away from its historic ad retargeting business and reposition itself as a retail media outlet. But an agreement of this magnitude is also tinged with risk.

Ad Tech 68

Ad Tech Retargeting Retail Media 68

Martech Series

JANUARY 10, 2023

SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. SourceKnowledge Connected with Several Major eCommerce Platforms.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Digital Remedy

OCTOBER 2, 2023

Our digital media solutions support the unique goals of all our local partners—retailers, venues, dealers, franchisees, agents, and more—whether it’s to boost brand awareness or drive store/dealership traffic.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. Online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 12% this year. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 65

Advertising Retargeting Education Retail 65

InMobi

FEBRUARY 14, 2023

I work towards ensuring that our retailers are monetizing their websites correctly and to their full capacity while making sure that we are bringing them new monetization opportunities. It is revolutionary what we are doing with retail media video advertising, which is what makes me very excited about my work here.

Retail 52

Retail Retargeting Communications Media 52

MNTN

SEPTEMBER 11, 2023

The Q4 theme of earlier promotional timelines has already come for Halloween; as early as July, major retailers like Home Depot were rolling out their spooky items. Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

illumin

JANUARY 3, 2019

Some retailers pull the plug on promotions as soon as the tree comes down. Consumers and retailers are exhausted, and traditional wisdom dictates that January is a slow month due to many shoppers tightening their spending budgets after breaking the bank for the holidays.

Retargeting 60

Retargeting Retail Impressions Marketing 60

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Whoa, did you just hear that?

Marketing 134

Marketing Retail Retargeting MarTech 134

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Basis

JULY 14, 2023

Finally, online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 11.9% Then, after the holiday season, be sure to retarget holiday shoppers with loyalty messaging and promotions to encourage repeat purchases.

Advertising 52

Advertising Shipping Retargeting Education 52

Digiday

SEPTEMBER 20, 2022

Emerging channels: retail media and CTV. Take Criteo, for instance, which has made efforts to shed its historic reputation as an ad retargeting company in favor of becoming known as a purveyor of retail media.

Cookies 68

Cookies Ad Tech Conversion Retail 68

InMobi

NOVEMBER 6, 2017

Capitalize on late decision makers: While retailers and brands focus on enabling users to make early purchase decisions 1-2 weeks prior to the sale, they often miss out on influencing users closer to the day of the sale. 23% of users make purchase decisions in the crucial 5 days before the day of the sale.

Retargeting 52

Retargeting Fashion Electronics Retail 52

MNTN

JULY 19, 2022

As consumers focused on finding deals, budget retailers like T.J. Retailers are reaping the benefits of this—U.S. No matter if you’re a shoe retailer or a gym, a pastry shop or a vacation rental booking site, your brand can leverage gift cards to boost sales. Not to mention, retargeting has never been easier!

Advertising 88

Advertising Retail Shipping Retargeting 88

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Programmatic DOOH. Image: DPAA Global. Brand data.

Demand Side Platform 124

Demand Side Platform Media Retail Retargeting 124

InMobi

AUGUST 7, 2016

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. Once dormant users have been reactivated, retargeting steers them to actively transact.

Retargeting 52

Retargeting Entertainment Retail Conversion 52

MNTN

AUGUST 25, 2023

Recently, Ali Haeri, Senior Vice President of Marketing at MNTN, joined Digiday and Modern Retail to discuss the current state of CTV. For example, brands looking to optimize for performance should consider an initial strategy for both prospecting and retargeting campaigns.

Retargeting 52

Retargeting Food Conversion Audience 52

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV. to psychographic targeting via consumer interest or behavior.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Single Grain

JANUARY 27, 2020

It is no longer news that retargeting is one of the most effective online marketing strategies. So far, retargeting has proven to be an efficient strategy in bringing back that other 98% that have already indicated an interest in your offer. Here are 3 useful tips to help you run a successful retargeting campaign.

Retargeting 140

Retargeting Shipping Conversion Rate Conversion 140

MNTN

FEBRUARY 9, 2024

For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads. Connected TV Ad Reporting Connected TV ad reporting provides insight into metrics that digital marketers are familiar with.

Advertising 98

Advertising Marketing Retargeting CPA 98