article thumbnail

Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52
article thumbnail

How Retail Brands Can Press Play on Connected TV Advertising

MNTN

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.

Retail 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Go Big or Small With Connected TV Retargeting

MNTN

Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert.

article thumbnail

Go Big or Small With Connected TV Retargeting

MNTN

Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert.

article thumbnail

How Rumpl and Replacements got creative with CTV ad production and media buys

Digiday

Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.”

article thumbnail

Holiday 2022 is the Gift That Keeps Giving—Even in August

MNTN

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines. in October and 3.8% in November, but dipped 3.1%

article thumbnail

Are You New to Connected TV? Here’s What You Need To Know.

MNTN

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV. to psychographic targeting via consumer interest or behavior.