AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting 115

Ad Targeting Retail Ad Tech Marketing 115

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 69

Retail Advertising Cookies Marketing 69

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV.

Cookies 65

Cookies Ad Tech Conversion Retail 65

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

APRIL 12, 2023

Get My Free Marketing Plan 6 Proven Strategies of Advertising Now that we’ve covered some core components of crafting quality ads, let’s look at some examples of advertising strategies and where to allocate your marketing dollars. Sponsored brand ads: ads that appear at the header of the results page that give a glimpse of an entire brand.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52