Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 66

Retail Media Cookies Ad Tech 66

Digiday

OCTOBER 18, 2022

With their combined strength in first-party data and increased retail footprint, grocery chains Kroger and Albertsons have an opportunity to upend the status quo in the retail media network landscape with their proposed merger. The idea of retailers turning their websites into media platforms isn’t a new one. supermarket sector.

Retail 63

Retail Media Manufacturing Finance 63

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 58

Retail A/B Testing Shipping Audience 58

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 141

Ad Targeting Audience Cookies Retail 141

Clearcode

APRIL 7, 2022

The data added to a data clean room is not shared with other companies, allowing the data owners to maintain control of it. The cons of using data clean room: Aggregated data for reporting and ad targeting will be less accurate than ID-based data. Hershey’s Aims to Gather Loyalty Card Data from Retailers.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Ad Tech Daily

JULY 18, 2022

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & Walmart will be the exclusive retailer to enable streamers […]. Walmart will be the exclusive retailer to enable streamers […]. & SAN JOSE, Calif.

Retail 96

Retail Ad Tech Ad Targeting Video Ads 96

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? What is a retail media network? It also lets them run ads on the open web. Retail profit margins tend to be slim — in the 3% to 4% range. How much does it cost?

Advertising 123

Advertising Marketing Ad Exchange Retail 123

VideoWeek

MAY 16, 2024

NBCUniversal: Audience-Based Buys and Olympic Content Specifically on the ad product front, NBCUniversal didn’t add anything to its retail media partnership with Instacart which it announced last week. At the presentation itself, Disney focussed on its reach as a major sales point.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Martech

AUGUST 13, 2021

And part of an engaging on-site experience located in a physical retailer is being able to buy something to take with you on the way out. Our AT&T retail locations are incredible places for innovation to take flight,” said Jeannie Weaver, AT&T’s VP, Retail and Special Experiences Marketing. Chris Wood, Editor.

Retail 124

Retail MarTech Entertainment Ad Targeting 124

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV.

Cookies 68

Cookies Ad Tech Conversion Retail 68

AdvertiseMint

MARCH 6, 2024

Hobbies and Activities: This broad category can include anything from gardening to drone flying, offering a wide scope for targeting based on leisure activities. Shopping and Fashion: Ideal for retailers, this category helps target users based on their shopping behaviors and fashion preferences.

Food 52

Food Fashion Audience Ad Targeting 52

Digiday

SEPTEMBER 9, 2022

New privacy laws are needed to address newer formats like email and online search said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), who said Google’s use of tracking email and search history for ad-targeting would be illegal if applied to older communication formats like mail and telephone calls.

Machine Learning 62

Machine Learning Retail Electronics Ad Targeting 62

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. These insights also fueled eMarketer’s H1 Search Ad Spending Forecast , where they expect Microsoft to capture 9% of the non-retail search ad market this year.

Machine Learning 69

Machine Learning Food Conversion Education 69

InMobi

DECEMBER 17, 2020

Apple has announced that in early 2021, they will require developers to ask users for permission to use IDFA identifiers for ad targeting purposes. They discuss mobile loyalty, IDFA, and what Postmates is doing in the User Acquisition space as we move forward into 2021. Did you find any of these strategies useful?

Cookies 52

Cookies Ad Targeting Retail Conversion 52

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Martech

SEPTEMBER 6, 2022

This notion may not surprise many retail marketers, but it’s important to note that new data backs this up. A winning recipe involves pivoting away from the easier short-term ad targeting goals, dedicating more focus and tools to look at the long game, and building more holistic goals centered around customer lifetime value.

Advertising 117

Advertising Conversion Audience Mobile Ads 117

Basis

AUGUST 19, 2022

Earlier this month, Microsoft announced automotive ads, an audience network expansion and new ad formats for dynamic remarketing, expanded customer match capabilities, and a variety of other ad targeting and campaign types expanding to new markets outside of the US. 4 TikTok Communities Driving Commerce [:02].

Education 61

Education Audience Entertainment Ad Targeting 61

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. Last month, Meta CEO Mark Zuckerberg said the company was using AI to drive engagement and improve ad targeting on its platforms.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

FEBRUARY 23, 2024

The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 percent fall in like-for-like revenues primarily due to lower spend by technology, healthcare and retail clients.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Martech

AUGUST 11, 2021

I pray that the retailer has a decent CRM, or even better, a CDP, and that the system will work out the bugs. But good customer experience has a way of erasing all the steps that a consumer worries about. Those under 18 will not be able to turn on their location history. Advertising changes. Why we care.

Conversion 115

Conversion Marketing Ad Targeting MarTech 115

VideoWeek

APRIL 26, 2024

Ad Targeting Improvements Start Paying Off for Snap Snap revenues rose 21 percent YoY during Q1 2024, the company announced in its earnings on Thursday, citing improvements to its ad targeting capabilities. The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

JANUARY 10, 2023

Look, I left a business like Criteo, which was at the center of arguably the most exciting trend in advertising [retail media] to come to Ogury because I believe there’s an even bigger opportunity around the future of cookieless tracking. We’re already performing better than a lot of the other ad targeting systems out there.

Ad Tech 68

Ad Tech Finance Ad Targeting Advertising 68

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. Shops with in-app checkout enabled perform better than those that refer buyers to a third-party website.

Media 52

Media Affiliates Brand Awareness Entertainment 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences.

Cookies 67

Cookies GDPR Audience Media 67

AdExchanger

MAY 13, 2024

Ad revenue dropped 22% YOY to $21.4 Content revenue […] The post BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business appeared first on AdExchanger. BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.

Advertising 94

Advertising Ad Targeting Audience Retail 94

VideoWeek

JANUARY 19, 2024

Meta Removes Ad Targeting Options in AI Push Meta is removing ad targeting options that “people may perceive as sensitive”, the company announced this week, including those related to health, race or ethnicity. Read more on VideoWeek.

Non-Profit 52

Non-Profit Media Agency Audience 52

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 65

Ad Tech Cookies Banner Agency 65

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. The luxury fashion retail brand recorded an increase of 38% in average click rate and a 31% boost in average open rate from the AI-powered campaigns.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

AdvertiseMint

DECEMBER 2, 2023

This ad spotlights those capabilities upfront while encouraging clicks with a free trial offer. For retail businesses desiring expansion online, the value proposition speaks volumes – effortless sites and selling infrastructure to convert. #14 The ad plays to the core priorities of achieving more with smarter effort. #25

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Brid.tv

FEBRUARY 2, 2023

An example of contextual targeting would be an ad for fitness clothes appearing on a fitness center website. Who uses contextual targeting? Technology companies, online retailers, marketers, and all those interested in context-based advertising. Why is contextual targeting important?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

FEBRUARY 13, 2013

Since apps are obviously rich with features and functionality, any ad promoting an app should be a sample of what's to come. With rich features touting a very attractive ad, targeted placement (in games, travel and finance properties), and strategic and well-implemented great calls to action, the Bloomberg ad resulted in a 37% install rate.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Ad Beat

JANUARY 1, 2020

According to Panera’s VP of Marketing, Scott Nelson , the ad allows customers to “find information fast and push an overall category innovation”. On a similar note, IKEA, the renowned furniture retailer, was one of the early adopters of AR ads. What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. This is also a great strategy for brick-and-mortar retail outlets. They look for opportunities near key retailers, like Whole Foods.

Pop-Up 77

Pop-Up Retail Audience Brand Awareness 77

Martech Series

OCTOBER 21, 2022

For app developers, the requirement that individual iPhone users must opt in for ad targeting (enabling IDFA) was a daunting reality. Many people thought it would be the end of targeting on iPhones, that no one would opt in at all. In our recent study, we compared the percentage of ad requests with IDFA presence between 14.5

Ad Targeting 95

Ad Targeting Retail Advertising Audience 95